Best AI Software for SaaS Businesses

How to promote your saas company 🚀and earn money💲

Andrew Best
4 min readJul 13, 2024

SaaS (software-as-a-service) is an excellent business model.

With a great product, you can generate a lot of recurring revenue.

The problem is that SaaS is crowded — in pretty much every market.

You need to make sure your SaaS business stands out.

Best AI Software to Promote SaaS Businesses

What is the best software to grow my SaaS business?

I work with SaaS companies and help them grow 🚀 and earn money💲.

If you want to successfully grow your SaaS business, you need the best:

AI Custom Agent and Lead Generation Software

Affiliate marketing software

Email marketing software

I’ll list the 3 software products I almost always recommend to my SaaS clients.

#1

Custom AI Agent Software

When someone visits your website, you want to do whatever you can to make them a customer.

I use Stammer AI to create a custom AI chatbot that knows everything about your SaaS business.

You can train the AI chatbot by uploading all of your company’s information into the chatbot.

Then the chatbot has a conversation with a new website visitor.

Then your custom AI chatbot can:

  • answer any question about your SaaS business
  • collect an email address
  • schedule an appointment, demo, or phone call
  • send a discount code (if applicable)
  • etc

Example

Imagine your SaaS company sells accounting software

You could use Stammer for:

Lead Generation

  • Website Chatbot: Make a custom chatbot on the website to engage visitors in real time. The AI can answer initial questions about the software, guide visitors through key features, and collect contact information for follow-up.
  • Interactive Demos: Use the chatbot to provide interactive product demos tailored to the visitor’s business type and needs. This personalized experience can lead to higher conversion rates.

Email Collection

  • Content Offers: Create pop-ups or slide-ins offering valuable content like eBooks, whitepapers, or free accounting templates in exchange for email addresses. The AI can personalize these offers based on the visitor’s behavior and preferences.
  • Newsletter Sign-Ups: Ask website visitors to sign up for a newsletter that gives tips on accounting, tax regulations, and software updates.

Appointment Scheduling

  • Automated Scheduling: Integrate your calendar to allow potential customers to schedule a demo or consultation with a sales representative directly through the chatbot. The AI can manage the entire scheduling process, reducing friction and improving the user experience.
  • Follow-Up Reminders: After an appointment is scheduled, the AI chatbot can send automated reminders and confirmations.

I wrote a review of Stammer

#2

Affiliate Marketing Software

Affiliate marketing is one of the most overlooked and best ways to promote a SaaS business.

I can’t believe how many SaaS companies don’t even have an affiliate program!

And if they do, they have no clue how to run it.

This is essentially free money and free exposure.

With a good affiliate marketing program, people will write about your SaaS business for free, they will make videos about your SaaS business for free, and they will post on social media about your SaaS business for free.

You only pay them when they get a sale.

The best affiliate marketing software for SaaS businesses is Rewardful

Why is Rewardful the best affiliate marketing software for SaaS?

Rewardful makes things easy for your affiliates.

Affiliates can promote whomever they want.

You need to choose an affiliate software that is trustworthy and easy.

Affiliates need to know your program is easy to sign up for, and that they will be paid on time (without having to chase down the money)

If the process isn’t easy or seems hard to trust, they won’t bother signing up or wasting their time to promote you.

Fun fact: All 3 SaaS businesses I’m writing about here are using Rewardful.

I also wrote a Rewardful Review

#3

Email Marketing Software

It also surprises me how many SaaS businesses don’t have an email marketing plan.

Email marketing is one of the best and easiest ways to earn money online.

Besides getting a sale, collecting an email address is the next best thing you can do. Emails convert extremely well.

All you need to do is to provide some type of free value in exchange for an email address.

For example, in the accounting SaaS business example above, you could ask for an email in exchange for a free PDF about tax-saving tips.

Once you have the email address, you can follow up with that person in the future with discount codes or other interesting information about your business.

They might not buy your product the first time they land on your website, but if you have their email address, you have access to them forever.

What is the best email marketing software for SaaS businesses?

Beehiiv is the best email marketing software for SaaS.

Beehiiv has so many features for growing an email newsletter.

We personally use it.

You can see how it looks when you sign up to our email newsletter.

It is more affordable than many other email marketing software options.

It also has the most growth features of any email newsletter.

Check out my Beehiiv Review

You might also like my experience with Beehiiv

Note:

If you want me to help promote your SaaS business, you can contact me ✉️ here and I’ll get back to you quickly:

AI Growth Guys Contact ✉️

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Note: This article contains affiliate links. If you purchase through a link, I may receive a small commission at no extra cost to you. I only recommend products I have experience with and personally use and love.

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Andrew Best

AI Educator | ChatGPT & Prompt Engineering Expert | 10M+ Podcast Downloads | Co-founder of 88Herbs | AI Course Instructor at Udemy | www.aigrowthguys.com