In the previous article, I outlined some different strategies that can be employed to increase mobile app retention. I also zeroed-in on four approaches which are particularly suitable for using CRM / Mobile Marketing Automation as a tactical lever. These are:
In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push, In-App and Email campaigns. I’ll also cover one critical pre-requisite for maximizing impact with these channels: optimizing reach. …
‘Mobile Engagement’ is a nebulous term; it gets bandied around in many situations, often with scant regard for its definition.
In the broadest of terms, Engagement can be considered the act of the user interacting with / using the product. It’s often brought up along with Retention, so perhaps it’s also useful to differentiate these two terms:
Retention measures whether a user returns to the app in a given time period
Engagement measures what users do when they are in the…
This is the second part of a three-part series. In the first part, I outlined how to audit your mobile app retention efforts. Part three will be ‘Implementing the Strategy’
In part 1, I outlined a process for auditing mobile app retention efforts and identifying some qualitative and quantitative signals that can inform a retention strategy. This article provides a framework for those strategic decisions and outlines common strategic approaches that tackle different inputs to retention.