Andy Carvell – Medium

Andy Carvell

Andy Carvell
in
The Mobile Growth Stack

It’s a Brave New Digital World

I recently launched a newsletter that chronicles the digitally-turbulent times that we’re in…

1 min readDec 29, 2023

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It’s a Brave New Digital World

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Andy Carvell

The Mobile Growth Stack: 2022 Redux

Back in December, I presented the first major revision of the Mobile Growth Stack framework for a while.

1 min readMar 23, 2022

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The Mobile Growth Stack: 2022 Redux

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Andy Carvell
in
The Mobile Growth Stack

Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push…

18 min readDec 19, 2019

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Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

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Andy Carvell
in
The Mobile Growth Stack

Introducing a New Framework for Mobile Engagement: Acknowledgment - Interest -Conversion (AIC)

This article is co-authored by Andy Carvell, Kevin Bravo and Tessa Miskell, based on a data investigation project conducted by Phiture in…

13 min readJul 18, 2019

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Introducing a New Framework for Mobile Engagement: Acknowledgment - Interest -Conversion (AIC)

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Andy Carvell
in
The Mobile Growth Stack

Increasing Retention With Push, In-App & Email [Part 2]

This is the second part of a three-part series. In the first part, I outlined how to audit your mobile app retention efforts. Part three…

10 min readJan 16, 2019

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Increasing Retention With Push, In-App & Email [Part 2]

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Andy Carvell
in
The Mobile Growth Stack

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego…

2 min readSep 20, 2018

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Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

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Andy Carvell
in
The Mobile Growth Stack

Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness +…

1 min readAug 6, 2018

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Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

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Andy Carvell
in
The Mobile Growth Stack

Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

In this episode, Gessica Bicego and I talk to three growth experts about some of the darkest moments in their careers.

2 min readJul 19, 2018

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Mobile Growth Nightmares Podcast #2 featuring stories from Duolingo, Hopper, and Tubi TV

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Andy Carvell
in
The Mobile Growth Stack

Increasing Retention With Push, In-App & Email [Part 1]

NOTE: This is part one of a three-part series. The second part is ‘Developing a CRM strategy for increasing Retention’ The third part is…

10 min readJul 17, 2018

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Increasing Retention With Push, In-App & Email [Part 1]

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Andy Carvell
in
The Mobile Growth Stack

Mobile Product/Market Fit

How can we define and measure Product/Market Fit specifically for mobile products? What does iterating towards mobile PMF look like?

9 min readJan 25, 2018

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Mobile Product/Market Fit

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Andy Carvell

Andy Carvell

Co-Founder at Phiture Mobile Growth Consultancy — we help apps grow. Formerly Mobile Growth @ SoundCloud, living in Berlin, listening to techno.

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