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Mobile Growth Stack is a publication by Growth Consultancy Phiture based on the Mobile Growth Stack framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product.

Retention, Engagement, Conversion, CRM, Analytics, Strategy — Phiture can Help

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The Mobile Growth Stack

What Is The Mobile Growth Stack?

What Is The Mobile Growth Stack?

The Mobile Growth Stack is a framework for marketers, founders and growth practitioners to develop and evolve a growth strategy for mobile.

Feb 4, 2017

Mobile Growth Stack Blog

Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

Increasing Retention with Push, In-App and Email Part 3: Implementing the Strategy

In this final part, I’ll talk about how to tackle the implementation of each of these strategies through marketing automation of Push…

Dec 19, 2019

What Growth Management Tool Should You Choose? None.

What Growth Management Tool Should You Choose? None.

We use Jira for growth management and we’re not ashamed. I’ll show you how we use it and why it’s probably better than, or at least as…

Nov 7, 2019

Latest

It’s a Brave New Digital World

It’s a Brave New Digital World

I recently launched a newsletter that chronicles the digitally-turbulent times that we’re in…

Dec 29, 2023

Mobile Growth Nightmares Episode 11— Recorded at APS Berlin 2019 with Belen Caeiro from Babbel and…

Mobile Growth Nightmares Episode 11— Recorded at APS Berlin 2019 with Belen Caeiro from Babbel and…

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and…

Jan 30, 2020

Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales &…

Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales &…

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and…

Oct 31, 2019

Mobile Conferences and Events List 2020

Mobile Conferences and Events List 2020

Round off your year by looking ahead; make note of the top mobile conferences and events in 2020. Don’t know where to start? Not to worry…

Oct 30, 2019

How to leverage NPS scores in mobile growth

How to leverage NPS scores in mobile growth

Understanding overall user satisfaction can highlight opportunities for product improvements and inform ongoing growth strategies.

Oct 15, 2019

Mobile Growth Nightmares Episode 9 — Recorded at AGS 2019 with Ada Dubrawska from the Messaging…

Mobile Growth Nightmares Episode 9 — Recorded at AGS 2019 with Ada Dubrawska from the Messaging…

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and…

Sep 19, 2019

Mobile Analytics — Part 1: The step by step guide.

Mobile Analytics — Part 1: The step by step guide.

I've had a lot of fun working on mobile apps for the past 4 years, from marketing to data analysis, through to actual app development in…

Sep 12, 2019

The essential guide to crafting a successful Growth Loop

The essential guide to crafting a successful Growth Loop

Based on personal experience, I want to share what I have found to be the top requirements for success when creating a growth loop.

Aug 28, 2019

Mobile Growth Nightmares Episode 8 — Live recording at MAU 2019 with Adam Lovallo, the mastermind…

Mobile Growth Nightmares Episode 8 — Live recording at MAU 2019 with Adam Lovallo, the mastermind…

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and…

Aug 8, 2019

Introducing a New Framework for Mobile Engagement: Acknowledgment - Interest -Conversion (AIC)

Introducing a New Framework for Mobile Engagement: Acknowledgment - Interest -Conversion (AIC)

This article is co-authored by Andy Carvell, Kevin Bravo and Tessa Miskell, based on a data investigation project conducted by Phiture in…

Jul 18, 2019

Mobile Growth Nightmares Episode 7 — Live recording at APS with Lenette Yap from Wargaming and…

Mobile Growth Nightmares Episode 7 — Live recording at APS with Lenette Yap from Wargaming and…

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and…

Jun 6, 2019

Mobile Growth Nightmares Episode 6— André Kempe, Admiral of the fleet at GrowthBoat.io

Mobile Growth Nightmares Episode 6— André Kempe, Admiral of the fleet at GrowthBoat.io

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by Gessica Bicego (Blinkist) and…

May 6, 2019

The Mobile Triforce: Marketing, Tech, and Data.

The Mobile Triforce: Marketing, Tech, and Data.

In this article, I’ll try to highlight what makes, from my point of view, a good “tech-marketing stack” and how you can make sure to get…

Mar 21, 2019

Natural usage habits: Choosing your engagement metric

Natural usage habits: Choosing your engagement metric

Often one will pick an engagement metric (monthly, weekly, daily) based on what we think it should be — “gut feel”- or what we see other…

Jan 31, 2019

Increasing Retention With Push, In-App & Email [Part 2]

Increasing Retention With Push, In-App & Email [Part 2]

This is the second part of a three-part series. In the first part, I outlined how to audit your mobile app retention efforts. Part three…

Jan 16, 2019

Mobile Growth Nightmares Episode 5— Lisa Kennelly from Fishbrain

Mobile Growth Nightmares Episode 5— Lisa Kennelly from Fishbrain

Lisa is a veteran mobile marketer with deep expertise in influencer marketing. In this episode, she shares some of her biggest mistakes

Jan 11, 2019

Mobile Conferences and Events List 2019

Mobile Conferences and Events List 2019

Mark your calendar with our list of the greatest mobile events in 2019 that you don’t want to miss!

Dec 7, 2018

Minimum Viable Brand

Minimum Viable Brand

How you can build your startup’s brand, and when and how to get your app or company to “Minimum Viable Brand”.

Oct 18, 2018

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego…

Sep 20, 2018

Building an Email Growth Model

Building an Email Growth Model

This post is a modified version of my talk at Litmus Live London on how to build an email growth model and how I used it to increase…

Sep 18, 2018

Let’s talk about Performance Marketing on Google Ads

Let’s talk about Performance Marketing on Google Ads

Performance Marketing is an ever-changing yet challenging field for marketing these days. Maria Brigida Deleonardis, currently responsible…

maria brigida deleonardis

Aug 29, 2018

Top 6 Mistakes To Avoid When Doing PR For Your Mobile Startup

Top 6 Mistakes To Avoid When Doing PR For Your Mobile Startup

This is a guest post by Stephanie Ng. Stephanie is a tech PR pro and specializes in media relations. She works with early and late stage…

Aug 19, 2018

Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Mobile Growth Nightmares Episode 3 — starring Thomas Petit from 8Fit

Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness +…

Aug 6, 2018

200 A/B Tests Later: How We Learned To Create Paid Content That Sells

200 A/B Tests Later: How We Learned To Create Paid Content That Sells

It isn't easy to write, it's even harder to do it for your brand. Here are 5 important lessons we learned at Blinkist.

Jul 25, 2018

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