Andrea AzcurrainCompass True NorthHow To: Create Product Content GuidelinesFor the last year, I’ve been developing, implementing, and maintaining a set of content guidelines that help make language, style…Dec 10, 2019Dec 10, 2019
Andrea AzcurrainUX CollectiveUX Writing: expectations vs. realityI’m often asked what it is I do. And like any good writer, the answer I give depends on my audience.Jul 26, 2019Jul 26, 2019
Andrea AzcurraThe Product Design RatioAsk any UX writer what they writer and you’ll probably hear “well, everything…”.May 7, 20191May 7, 20191
Andrea AzcurrainUX CollectiveHow To: create product content guidelinesWhat are content guidelines? How do you create and implement them successfully? Here’s a how-to based on my own 10-month journey.Apr 22, 20194Apr 22, 20194
Andrea AzcurrainPrototyprWriting For Every GenerationAlways answer the question, “Who are we making this for?”Apr 11, 2019Apr 11, 2019
Andrea AzcurraPeople Don’t ReadIf you’re a writer, you’ve probably heard this roughly 1.5 billion times.Mar 29, 20192Mar 29, 20192
Andrea AzcurraFlying Solo9 months ago I embarked on a journey I didn’t know would transform my career. It’s been the ultimate test of my patience, confidence, and…Mar 19, 20192Mar 19, 20192
Andrea AzcurraLeveling Up: How Playing Video Games Can Make You a Better WriterMost UXers I know share the desire to make things that matter—by definition, a product or experience that impact people’s lives in a…Dec 13, 2018Dec 13, 2018
