Andrea AzcurrainCompass True NorthHow To: Create Product Content GuidelinesFor the last year, I’ve been developing, implementing, and maintaining a set of content guidelines that help make language, style…5 min read·Dec 10, 2019----
Andrea AzcurrainUX CollectiveUX Writing: expectations vs. realityI’m often asked what it is I do. And like any good writer, the answer I give depends on my audience.3 min read·Jul 26, 2019----
Andrea AzcurraThe Product Design RatioAsk any UX writer what they writer and you’ll probably hear “well, everything…”.4 min read·May 7, 2019--1--1
Andrea AzcurrainUX CollectiveHow To: create product content guidelinesWhat are content guidelines? How do you create and implement them successfully? Here’s a how-to based on my own 10-month journey.5 min read·Apr 22, 2019--4--4
Andrea AzcurrainPrototyprWriting For Every GenerationAlways answer the question, “Who are we making this for?”3 min read·Apr 11, 2019----
Andrea AzcurraPeople Don’t ReadIf you’re a writer, you’ve probably heard this roughly 1.5 billion times.3 min read·Mar 29, 2019--2--2
Andrea AzcurraFlying Solo9 months ago I embarked on a journey I didn’t know would transform my career. It’s been the ultimate test of my patience, confidence, and…3 min read·Mar 19, 2019--2--2
Andrea AzcurraLeveling Up: How Playing Video Games Can Make You a Better WriterMost UXers I know share the desire to make things that matter—by definition, a product or experience that impact people’s lives in a…3 min read·Dec 13, 2018----
