Andy Kaiser 🚀 – Medium

Andy Kaiser 🚀

Andy Kaiser 🚀
in
Ninetailed

Personalization versus Personification — how to tell them apart

While personalization based on third party scripts has been the mainstream practice across the digital marketing boards of all industries…

4 min readOct 15, 2020

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Personalization versus Personification — how to tell them apart

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Andy Kaiser 🚀
in
Ninetailed

What is a North Star Metric and how use micro-conversions to optimize it.

According to, the North Star Metric (NSM) is a single, crucial metric that captures the core value your product delivers to customers…

3 min readMay 25, 2020

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What is a North Star Metric and how use micro-conversions to optimize it.

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Andy Kaiser 🚀
in
Ninetailed

Personalization growth flywheel: an introduction

The growth flywheel is a go-to-market methodology introduced by Hubspot in 2018. It fundamentally changed the way marketing, sales and…

2 min readMay 20, 2020

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Personalization growth flywheel: an introduction

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Andy Kaiser 🚀
in
Ninetailed

How do you apply personalization?

In any digital experience optimization, metrics and strategic prioritization is key to any successful personalization program.

2 min readMay 4, 2020

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How do you apply personalization?

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Andy Kaiser 🚀
in
Ninetailed

When and how should I personalize my customer experience?

Personalization, it’s not only about segmentation

2 min readApr 28, 2020

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When and how should I personalize my customer experience?

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Andy Kaiser 🚀
in
Ninetailed

Do Ad blockers affect B2B business growth?

B2B eCommerce is more important than ever and the Adblock generation is changing the nature of B2B purchasing.

3 min readApr 18, 2020

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Do Ad blockers affect B2B business growth?

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Andy Kaiser 🚀

Andy Kaiser 🚀

I’m a psychologist, full-stack digital marketer and entrepreneur. 👨‍💻 Founder @ Ninetailed // B2B personalization, made easy. Want to be part of our beta?

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