Homepage
Open in app
Sign in
Get started
Ninetailed
Follow
Personalization versus Personification — how to tell them apart
Personalization versus Personification — how to tell them apart
While personalization based on third party scripts has been the mainstream practice across the digital marketing boards of all industries…
Andy Kaiser 🚀
Oct 14, 2020
What is a North Star Metric and how use micro-conversions to optimize it.
What is a North Star Metric and how use micro-conversions to optimize it.
According to, the North Star Metric (NSM) is a single, crucial metric that captures the core value your product delivers to customers…
Andy Kaiser 🚀
May 24, 2020
Personalization growth flywheel: an introduction
Personalization growth flywheel: an introduction
The growth flywheel is a go-to-market methodology introduced by Hubspot in 2018. It fundamentally changed the way marketing, sales and…
Andy Kaiser 🚀
May 19, 2020
How do you apply personalization?
How do you apply personalization?
In any digital experience optimization, metrics and strategic prioritization is key to any successful personalization program.
Andy Kaiser 🚀
May 4, 2020
When and how should I personalize my customer experience?
When and how should I personalize my customer experience?
Personalization, it’s not only about segmentation
Andy Kaiser 🚀
Apr 28, 2020
Do Ad blockers affect B2B business growth?
Do Ad blockers affect B2B business growth?
B2B eCommerce is more important than ever and the Adblock generation is changing the nature of B2B purchasing.
Andy Kaiser 🚀
Apr 18, 2020
About Ninetailed
Latest Stories
Archive
About Medium
Terms
Privacy
Teams