Andy Scott4 pitfalls of CRO and how to become amazing at itYou gotta dig a little deeperDec 5, 2017Dec 5, 2017
Andy ScottQuantitive & Qualitative dataSo you want to conduct some research, but what’s the difference between quantitative and qualitative research?Oct 31, 2017Oct 31, 2017
Andy ScottAttitudinal vs. BehaviouralDo you always do what you say you’re going to do? Nope? Well, it’s no surprise that your users behave in the same way.Oct 31, 2017Oct 31, 2017
Andy ScottinBecoming Human: Artificial Intelligence MagazineThe future of searchWhen we talk of search, the first things that usually spring to mind are powerhouses like Google or Bing, churning away billions of lines…Oct 30, 2017Oct 30, 2017