Angela G.WWhy Influencers Are Getting $4000 Handbags For FreeLuxury brands give influencers expensive luxury products for free — in the hope that you’ll spend thousands of dollars to buy the same…Apr 28Apr 28
Angela G.WEverything You Need to Know About the Flow StateIn a world of decreasing attention spans, flow can increase your concentration so much that nothing else matters.Apr 14Apr 14
Angela G.WWho Buys a $19,000 Luxury Fashion Coat?!Ever seen a luxury product that was so expensive it seemed ridiculous? There’s an intentional reason for that unreasonably high price.Apr 1Apr 1
Angela G.WBalenciaga is Rolling in His GraveCristóbal Balenciaga was one of fashion’s greatest innovators. Why is his brand’s legacy so controversial and problematic compared to his?Mar 1Mar 1
Angela G.WWhen Luxury Brands Stop Respecting Their CustomersIs luxury going downhill? Designer brands have been taking their customers for granted — but it looks like buyers have finally had enough.Feb 7Feb 7
Angela G.W3 Things Fashion Brands Should Keep in Mind for Lunar New YearLunar New Year is a huge opportunity for fashion houses to strike gold with cultural customers — as long as they don’t mess up the holiday.Jan 29Jan 29
Angela G.WLoewe: How a Designer Fashion Brand Makes Customers Want to Want ThemFashion house Loewe consistently makes products go viral and sells out collections. What can other luxury brands learn about their stories?Jan 3Jan 3
Angela G.WWhen Idol-Brand Partnerships Fail: The Bad, the Worse, and the DigitalHuman idols can make mistakes that jeopardize their brand partnerships. Digitally generated idols may be a solution — or a whole new…Dec 25, 20238Dec 25, 20238
Angela G.WHow Asia Churns Out “Perfect” Pop Stars — And Luxury Brand AmbassadorsK-pop idols are known for having loyal fans. K-pop fans are known for passionately supporting their artist. What does that mean for brands?Dec 18, 20233Dec 18, 20233
Angela G.WWhen Self-Help Doesn’t Help You Help YourselfConsuming motivational self-help advice is a comfortable way to feel like we are doing something, without actually doing anything.Nov 28, 2023Nov 28, 2023
