Yes, drunk usability testing is a thing (and it can be surprisingly useful)

An image stating “The Drunk Usability Test”
An image stating “The Drunk Usability Test”
via TheDrunkTest

What is this article about?

Three things —

And the relationship between them. Also, anecdotes of drunk user testing.

1. Cognition

The complex processes managed by our brain so we can perceive and think and respond to the world around us⁽¹⁾.

Cognitive psychology is the field which investigates how people think.

As a user experience designer, I use key principles of cognitive psychology to reduce cognitive load for people trying to complete a task on a product I’ve designed.

Good design puts minimal load on the following cognitive skills⁽²⁾

1. Attention

2. Working…

Using community feedback to improve customer experience and conversion for a travel platform

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"…of the people, by the people, for the people..." — Abraham Lincoln at the Gettysburg Address

Here's a pop quiz question — Which platform hosts the maximum number of verified reviews for hotels in India?

If your answer is TripAdvisor, I don’t blame you.

But no. The correct answer is GoIbibo.

We collect thousands of reviews every week in the form of photos, videos and text. For a designer intent on delivering a knockout experience, that kind of data is a goldmine.

We recently decided to carry out an experiment. This is the story of how it turned out.

TLDR; we improved conversion by ~10%.

My role: Sole designer on the project

Timeline: 1 week

The Goal

A lot of users mistrust photos put up by the management, and for good reason. …

A banner image of a classic Scrabble board with tiles placed at different locations
A banner image of a classic Scrabble board with tiles placed at different locations

How to design better with lessons from a board game

As a result of the COVID-19 lockdown in India, I’ve been playing a lot of Scrabble with my friends through an app called Wordfeud.

Maybe a bit too much (I’m playing seven games right now).

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A UX design assignment that led to a job offer from India’s largest travel group

Design assignments are perhaps the worst part of a job hunt process— they require a lot of effort and there's no guaranteed payback at the end.

Sometimes, though, they push you to come up with interesting solutions.

🤷‍♂ ️Why did I build this? — The problem statement

Here's the brief I received from the hiring manager.

Design an Android app for car sharing which is powered by realtime data & availability.

If a ride seeker needs to get somewhere e.g. commuting to work, why not get a ride from someone travelling in the same direction, share costs, and get a faster and comfortable ride compared to public transport.

On the other side — the app should enable the driver to get co-riders who are travelling on a common route. …

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Image via CareerFoundry

We're living in 2020. What UX designers do is understood fairly well, right? Well, that isn't 100% true, not always.

I work on a product that shows citywide listings based on a user's selected city.

A product manager recently asked me — "We need a popup to ask users to change their city if we detect they're in a new one."

Okay.. but everyone hates popups, and I hate them more than most.
More importantly, though, I didn't know why I was supposed to do this.

So I came back with my standard question — “What’s the problem we’re trying to solve?” …

A UX evaluation and UI redesign for a B2B2C SaaS platform

Verloop is a conversation automation platform. They build chatbots for businesses to help them with customer support and generating sales leads.

The Challenge

Verloop started off with a chatbot designed for them by a design agency. As they grew, they had to cater to wider use cases and add different features to the original design.

Since they didn’t have a designer on the team, this led to inconsistent interface design.

The end product was something like The Burrow from Harry Potter.

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Supremely functional but held together by magic

Areas of Concern

❗️Lack of cohesive design
❗️Dated UI that clients didn’t like
❗️End-users were overlooking the chatbot…

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Writing an article that tries to predict trends in the ever-changing landscape of mobile UX design is always a fraught exercise. Trends, by definition, go in and out of fashion quick, and that’s even truer for trends in the tech industry.

But let’s not allow that to hamper this attempt at peering into the crystal ball. Forgoing further fluff, let’s dive in and try to see what the future holds for the field of mobile UX design.

1. Motion design

Motion is eye-catching. It can be used not only to hold a user’s attention, but also to delight. Motion design isn’t exactly a novel concept. …


Ankush Saxena

Senior Product Designer @Tide • Mentor @JoinDesigned and @Springboard • Folio —

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