I’ve always been curious: why do we yawn when we see someone else yawn? Why do we at times subconsciously imitate the people we are the closest to? Is there a reason we start acting and talking like our friends that we spend the most time with?
Many of us believe that if you’re yawning you must be exhausted, but according to a new study, not all yawning is based on energy levels. Not going to lie, the entire time I was researching and writing this post I was yawning.
(Please let me know if you don’t yawn at all during this post.) …
“Give, give, give and then ask.” — Gary Vaynerchuk
Working for free can help you create your dream job.
This might seem like a bold statement. Your initial reaction to working for free is probably “No way!” or “Why would I do that?. Working for free is a chance to prove yourself to an employer while gaining experience and creating value for the employer.
Your goal isn’t to work for free for a long time. It’s to get your foot in the door, create value, learn a lot, and of course to have the opportunity to transition to paid work as soon as possible. …
Conversational copy is writing how you talk. No sales megaphone. No business speech. No confusing words.
But a lot of people in business struggle with being human in their writing.
They’ve convinced themselves they need to sound like a “real business” or a “real marketer.”
The trouble is, as soon as you do that you create distance between yourself and your audience.
No reader is going to feel an emotional connection with the droning voice of a business.
But they will connect emotionally with a passionate, human voice.
But writing in a human way is easier said than done. Here are 10 examples of memorable copywriting and how to make it work for your brand. …