…in line for days to get the new release, after reading hundreds of anticipatory reviews online. And when Apple runs advertisements, they aren’t trying to persuade you to buy an Apple product. They are reminding you that you probably want to buy an Apple product. There’s a big difference.
Now ask yourself this question: do you think what made the difference between you buying that product vs one of its competitors was a banner ad you saw on the web? Or a Facebook ad creeping on your profile? Or a Google ad for a keyword search you typed?