In the startup world you want to be a painkiller and not a vitamin. A painkiller is a solution that solves a problem, where the user is in enough pain to pay for a solution or use it frequently enough to generate adequate ad revenue. A vitamin is a solution that also solves a problem but the user’s pain is lower than the pain of paying for it. This could be because the user’s needs are adequately met with their current solution or the problem does not affect the user as strongly as you assumed.
The Lean Startup philosophy teaches you to test your riskiest assumptions first. What I have found is that startup founders tend to focus on building a better mousetrap without even taking the time to learn if their target customer needs a better mousetrap. This idea of having a problem worth solving is also known as problem/ solution fit, and it is a critical first step to the success of any startup. So to avoid the misstep of not having a good problem/ solution fit you need to first test the following…
Originally published Oct 2013
I’ve been learning more about cyber security and how easy it is to hijack people’s connections to the Internet. So I have decided to set up a VPN for use on my desktop, laptop, and cell phone. I am sure many people feel the need recently to get one after the outing of the NSA surveillance program. …
Study Buddy is a fictional smartphone dating app for college students created for a marketing class at University of Washington. Below is a simple commercial we created for this app.
Created By Anthony Grove, Kalit Chantachitpreecha, Lucy Thach, Joseph Aubert, and Timothy Li at University of Washington 2014
Follow me on Twitter: @anthonyjgrove