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In the startup world you want to be a painkiller and not a vitamin. A painkiller is a solution that solves a problem, where the user is in enough pain to pay for a solution or use it frequently enough to generate adequate ad revenue. A vitamin is a solution that also solves a problem but the user’s pain is lower than the pain of paying for it. This could be because the user’s needs are adequately met with their current solution or the problem does not affect the user as strongly as you assumed.

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Mouse Trap

The Lean Startup philosophy teaches you to test your riskiest assumptions first. What I have found is that startup founders tend to focus on building a better mousetrap without even taking the time to learn if their target customer needs a better mousetrap. This idea of having a problem worth solving is also known as problem/ solution fit, and it is a critical first step to the success of any startup. So to avoid the misstep of not having a good problem/ solution fit you need to first test the following…

About

Anthony Grove

SEATTLE | FRIENDS - HIKING - TRAVEL - STARTUPS

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