In the startup world you want to be a painkiller and not a vitamin. A painkiller is a solution that solves a problem, where the user is in enough pain to pay for a solution or use it frequently enough to generate adequate ad revenue. A vitamin is a solution…

Ever since I drank the Lean Startup “Kool-Aid” while in San Francisco for an internship, my approach to how I think about creating new products has become crystal clear… except for how to quickly explain it to the average person. In an attempt to do that I wrote this elevator…

Anthony Grove


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