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ardorandcompany

ardorandcompany

CXL Institute: Growth Marketing Minidegree

I came across the CXL Growth Marketing Minidegreeon LinkedIn. A connection had posted about how she got a scholarship and this piqued my…

4 min readAug 23, 2020

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ardorandcompany

What is A/B testing? — A Step by Step Introduction (Pt. 1)

Optimizely defines A/B testing (also known as split testing or bucket testing) as a method of comparing two versions of a webpage or app…

9 min readJul 7, 2020

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What is A/B testing? — A Step by Step Introduction (Pt. 1)

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ardorandcompany

Prioritization Frameworks: An efficient process for conversion optimization

“Ideas are great — no doubt — but what do you do once you have an entire backlog of ideas?”

6 min readJul 1, 2020

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Prioritization Frameworks: An efficient process for conversion optimization

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ardorandcompany

Adopting a user-centric approach in marketing.

The first rule to know before designing a user-centric strategy is this, “Don’t focus on who your audience is, but what they want to do,”…

10 min readJun 21, 2020

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Adopting a user-centric approach in marketing.

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ardorandcompany

A guide to building a growth marketing process that works

If you have ever googled the words “growth marketing strategies” you already know that the result page churns out a list of articles with…

10 min readJun 14, 2020

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A guide to building a growth marketing process that works

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ardorandcompany

Growth Marketing is Not Just a Buzzword: CXL Institute’s Mini-Degree Review 1/12

“If you ask 10 people what growth hacking means, you’ll get 10 different answers. Some people think it’s about taking shortcuts and these…

6 min readJun 8, 2020

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Growth Marketing is Not Just a Buzzword: CXL Institute’s Mini-Degree Review 1/12

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ardorandcompany

ardorandcompany

ardor /ˈɑːdə/: great enthusiasm or passion. Literal translation: Passion & Company. I share what I’m passionate about and that covers a wide range of topics.

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