ardorandcompanyCXL Institute: Growth Marketing MinidegreeI came across the CXL Growth Marketing Minidegreeon LinkedIn. A connection had posted about how she got a scholarship and this piqued my…4 min read·Aug 23, 2020----
ardorandcompanyWhat is A/B testing? — A Step by Step Introduction (Pt. 1)Optimizely defines A/B testing (also known as split testing or bucket testing) as a method of comparing two versions of a webpage or app…9 min read·Jul 7, 2020----
ardorandcompanyPrioritization Frameworks: An efficient process for conversion optimization“Ideas are great — no doubt — but what do you do once you have an entire backlog of ideas?”6 min read·Jul 1, 2020----
ardorandcompanyAdopting a user-centric approach in marketing.The first rule to know before designing a user-centric strategy is this, “Don’t focus on who your audience is, but what they want to do,”…10 min read·Jun 21, 2020----
ardorandcompanyA guide to building a growth marketing process that worksIf you have ever googled the words “growth marketing strategies” you already know that the result page churns out a list of articles with…10 min read·Jun 14, 2020----
ardorandcompanyGrowth Marketing is Not Just a Buzzword: CXL Institute’s Mini-Degree Review 1/12“If you ask 10 people what growth hacking means, you’ll get 10 different answers. Some people think it’s about taking shortcuts and these…6 min read·Jun 8, 2020----