Arnau SansinThe PPC Club7 Brain Levers for Taking Your User Closer to ConvertAnd yes, you can use them right now on your clients.Sep 8Sep 8
Arnau SansConversion window: choose the right one for your campaignsIt is an aspect that I have noticed is often overlooked when creating campaigns on platforms such as Google Ads or Facebook Ads.Jul 26Jul 26
Arnau SansinThe PPC ClubROAS Google Ads: How to Get the Most Out of These CampaignsInside the Google Ads bidding strategies, “Maximize Conversions” and “Target CPA” have always been everybody’s favorites, since their…Jul 2Jul 2
Arnau SansUser Lifetime Value: Maximizing Profitability in Subscription ServicesTo begin to understand subscription services and their profitability, two essential pillars must be taken into account:Apr 6Apr 6
Arnau SansToo Good to Go: The Success Case of Maslow’s HierarchyToo Good to Go is the app of the moment. It’s on everyone’s lips right now. Soon you’ll find out why, and what role communication has…Apr 6Apr 6
Arnau SansHow to Determine Your Target CPA without Initial Data or References?Calculating CPA or Cost Per Acquisition for your campaigns for your product/service from scratch can prove tricky and deceptive.Mar 27Mar 27
Arnau SansData Layer in Tag Manager: What is it and Why is it Important?Understanding the data layer of Google Tag ManagerMar 27Mar 27
Arnau Sans6 Takeaways From My Experience as a Media BuyerHave you ever considered becoming a digital media buyer? Whether you’re contemplating entering the realm of user acquisition or already…Mar 25Mar 25