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Arnau Sans

Arnau Sans
in
The PPC Club

7 Brain Levers for Taking Your User Closer to Convert

And yes, you can use them right now on your clients.

Sep 8

Person holding a card.

Sep 8

Arnau Sans

Conversion window: choose the right one for your campaigns

It is an aspect that I have noticed is often overlooked when creating campaigns on platforms such as Google Ads or Facebook Ads.

Jul 26

Jul 26

Arnau Sans
in
The PPC Club

ROAS Google Ads: How to Get the Most Out of These Campaigns

Inside the Google Ads bidding strategies, “Maximize Conversions” and “Target CPA” have always been everybody’s favorites, since their…

Jul 2

ROAS Google Ads: How to Get the Most Out of These Campaigns

Jul 2

Arnau Sans

User Lifetime Value: Maximizing Profitability in Subscription Services

To begin to understand subscription services and their profitability, two essential pillars must be taken into account:

Apr 6

User Lifetime Value: Maximizing Profitability in Subscription Services

Apr 6

Arnau Sans

Too Good to Go: The Success Case of Maslow’s Hierarchy

Too Good to Go is the app of the moment. It’s on everyone’s lips right now. Soon you’ll find out why, and what role communication has…

Apr 6

Apr 6

Arnau Sans

How to Determine Your Target CPA without Initial Data or References?

Calculating CPA or Cost Per Acquisition for your campaigns for your product/service from scratch can prove tricky and deceptive.

Mar 27

Mar 27

Arnau Sans

Data Layer in Tag Manager: What is it and Why is it Important?

Understanding the data layer of Google Tag Manager

Mar 27

Mar 27

Arnau Sans

6 Takeaways From My Experience as a Media Buyer

Have you ever considered becoming a digital media buyer? Whether you’re contemplating entering the realm of user acquisition or already…

Mar 25

Mar 25

Arnau Sans

Arnau Sans

I write mostly about media buying and Google Ads, but also about digital marketing and entrepreneurship. Owner of the publication "The PPC Club".

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