Want to crack SEO interview? then you have to just go through this blog!
Introduction
SEO stands for Search Engine Optimization which main goal is to optimize any blog or website according to the Google algorithm and updates.
If you are reading this blog which means you have basic understanding of SEO and I will not make it long to waste your time.
Now the standards of questions asked in the interviews changed and they get little bit tough as standard of a beginner.
Interviewers mostly focused on practical knowledge over theoretical one. They mostly come with out of the box questions which compiled basic and advanced level of questions.
Most of the questions which asked previously are considered outdated in this modern time.
Some of the outdated questions are as follows-
- What are the types of SEO?
- Define SEO and its advantages?
- How many types of backlinks are in SEO?
Tip- If an interviewer always focused on backlinks questions and interested only in creating backlinks to their respective sites then it is not worthy interview or job for you guys.
If you are making a career in SEO then make sure to join a prestigious company which main focus is growth of business with the help of SEO.
Q1- What is the difference between SEO of Custom coded website and WordPress Website?
Well basic rules of SEO are similar and it works very well with both coded website and WordPress website but as we know there is a difference in its structure and way of operating so there are some levels in which it does create a difference.
Technical aspects -
- Coded Website: This type of website created by using certain languages like HTML, CSS and Java Script which needs a developer to operate it. Certain SEO formulas or operations will not work without having a developer in the first place.
- WordPress Website: WordPress is a content management system which mainly uses plugins and themes to operate unlike coded websites. It is very easy to use WordPress websites and a beginner level SEO’s employee is able to operate it.
Site Performance:
- Coded Website: You do not third party plugins for your website’s optimization, page speed, loading and error. Coding is enough to handle basic errors and irregularities which damage website’s performance.
- WordPress Website: Performance optimization can be managed through plugins but you have to need different plugins for different execution which makes websites’ slower and damaged the performance of a website.
In summary, a coded website offers greater control and customization but requires technical expertise for proper SEO implementation.
On the other hand, a WordPress website provides a user-friendly platform with SEO plugins that simplify optimization tasks, making it suitable for beginner level.
Q2- How to check the indexed pages of a website?
1st Method- Just go to the Google search bar and type “site: domain of your website” and then all the indexed pages will appear in front of you.
For eg- For my website I have to type site: asiplanet.com and all my indexed pages like categories and product will appear.
2nd Method- Google Search Console:
- Log in to Google Search Console.
- Select the property (website) you want to check.
- Navigate to the “Index” section, and then click on “Coverage.” This will show you the indexed pages and any indexing issues.
3. XML Sitemap: This is not a 100% method for indexed pages but gives you an indication.
4. SEO tools: Their are many free and paid tools which helps to index the pages or to find the indexed ones like SEMrush, Ubersuggest, ahrefs and Small Seo Tools etc.
Q3- Why Pages Getting De-indexed?
1st Reason- Google always came up with its updates which means if your content or pages are not align with the updates then Google will punish it and make your pages even deindexed.
2nd Reason- If your pages have certain kinds of issues like page speed, page loading or any technical issues.
3rd Reason- If there is a change in URL address.
4th Reason- Robots Meta Tag or No-index Directive:
Website owners can use a “no-index” directive in the HTML code or in the robots.txt file to indicate that certain pages should not be indexed. When developers forget to mention it then there will be a deindexed issue.
Q4- What are the strategies to increase the traffic of any website?
It is one of the most asked question as well as test the in-depth knowledge of SEO. Well to increase the traffic of any website is a hectic task as it takes a longer time to achieve half the goal.
- SEO — With the help of SEO anyone is able to rank a website but it needs proper time, techniques, awareness and patience to do it. There are three types of SEO as we know which is On-page SEO, Off page SEO and Technical issue. One must do all correctly and aware to get the best results.
- Social Media Marketing — Always upload 4–5 content like posts, reels, stories, brand story and videos to every social media website like Instagram, Twitter, Pinterest, You-Tube and Facebook etc. Main goal of doing this marketing is to engage with your customers for long run.
- Email Marketing- Many think it is outdated but it is still relevant and help to those businesses which have offline business from where they can convert these customers to online ones. Send an email by using amazing templates to all the available email ids.
Tip- Always used text based emails rather than putting images, templates, infographics or gifs in email marketing.
4. Guest Blogging: Write guest posts for other websites in your industry. First you have to write a request to the owner of that website which matches your niche and once it accepted the request you are able to write the content for requested niche’s blog.
Some of the other methods like Influencer Collaboration, Paid Advertising, Video Marketing, Use Analytics and Public Relations.
Q5- What are your thoughts on buying paid backlinks and should our company buy it?
We always seen on websites like Fiver and Upwork in which many people offered to give 5000+ backlinks in 5 or 10$.
Well you do not buy this kinds of backlinks as we all know there are many automated tools which are able to create backlinks in this huge number in a short period of time but at longer run it will damage the website.
2nd reason is the quality of those backlinks might be not up to the mark.
Q6- Should we have to buy SEO tools even though they are expensive?
This depends on one factor which is affordability; this means if you have 5–6 SEO projects and many more to include in future then you can easily bear the fees of these kind of tools.
These tools are very helpful and make the work lot easier. It helps to check errors, do website’s optimization, keyword research, analysis of a website and overview of a website in just one click which is not available in free SEO tools.
Q7- How many team members are needed for SEO purpose?
We all know that SEO takes time and lot of investment. We have to invest in SEO tools, paid advertisements and team members for better results and growth.
It have to include team members like Developer, Social Media Manager/Executive, Content Writer, SEO Manager and Executive, Video Editor and Influencer(This is only valid for Ecommerce websites).
Hey! If you want to crack Amazon interview then make sure to check my blog. Great questions and helpful tips for you.
These are some of the important questions which asked in modern time. I will also give you some of the ways which will benefit to crack the interview.
Always update yourself with Google Updates
Before coming to an interview make sure you have a successful blog or website in which you work over the years even you are a beginner level. SEO is a department where theoretical knowledge is not enough for a interviewer even to acknowledge your efforts.
You have to know how to audit any website properly before coming to the conclusion.
Never ever give a direct answer for eg- Many interviewers ask questions like How many backlinks can we get in a day? How much time it takes to rank a website for a given keyword.
Always aware of the methods or backlinks which are outdated nowadays.
Q8- How to rank any content with the help of SEO in 2023?
This is one of the trending question when it comes to SEO, Content Marketing or blog writing etc. In 2023 there are some changes and addition which makes the competition much more tougher to the SEOs.
- Make sure to understand your niche properly. Do in-depth research as people nowadays wants everything in one single blog.
- Stop rewrite content from other site instead of doing that; do research properly. In research you have to read 5–10 blogs and watch videos if necessary.
- Take Chat GPT as a supplement instead of taking it as a whole dish for writing any blog. Chat GPT will help you to create an outline or structure of a blog which is very helpful in writing.
- Keywords are the base and backbone of any blog but what are the best keywords to start with? Well the best keywords are Low competition long tail keywords. You can take help from ubersuggest, Kwfinder type of tools which will help to define the competition of the keyword or how much a particular keyword is difficult to rank on google.
- Write a Long article of at least 1500–2000 words which provides full in-depth knowledge of any particular topic.
- Do not write many blogs related to same keywords because Google will confuse which blog to rank for that particular keyword.
- Use images which show case any type of value like graphs are one of the best images to showcase your blog if you written any blog related to stock or research.
Now these are the basic aspects of ranking any blog but there are many questions which will comes to your mind while reading this blog or if you are a beginner.
So here are some FAQs —
How many keywords should I use in a Blog?
Well there is not a single number to answer this question. You will never find it anywhere so don’t waste time in searching.
You can use as many keywords as much you want but point is here those keywords should not look forced instead they look natural or needed for blog.
Where to put my main keyword in a Blog?
First keyword should be in your main title, second keyword should be on first 100 words of description, sub-headings, in between where it necessary and last 200 words of a blog.
Which is the no.1 strategy to build best backlinks?
Create backlinks from High Authority Websites. You have to create best content on a high authority websites like Medium, Reddit and Blogger etc.
Is content rewrite tools helpful for creating backlinks?
For off page Seo activities content rewrite tools are very helpful but if you want to write a blog on high authority sites you have to write a unique content.
What is the no.1 strategy to rank any blog in 2023?
Include snippet in blog helps drastically to rank any blog in Google because people nowadays go for instant results so Google always prefer snippet type content in a blog.
Is SEO dead in 2023?
No, SEO is not dead in 2023. Yes there are certain strategies or tricks that do not provide much values in 2023 like unnecessary backlinks, blog commenting sites etc. but SEO is far from being dead.
Will Google rank my AI content?
Yes Google is not against of AI content currently as it mentioned that Google always wants to provide best user experience to its customers so any kind of help like content’s title, ideas, layout, outline from Chat GPT are consider Seo-friendly but just rewrite or adding synonyms to the blog is not good for ranking.
Which is one of the most under-rated aspect of SEO?
Tropical Authority is one of the most under-rated aspect of SEO. Tropical authority tells Google that a particular website have all topics regarding a niche. For this Gravity write is the best tool which will help you to gain tropical authority.
Which is the best method to check Low competition keywords?
For getting low competition keyword you have to below steps -
✔First go to keyword.io website and enter the keyword you want to check the competition.
✔Select keywords which competition you want to know.
✔Copy those keywords and go to another website named “mongools” and select go to app option which you find upper right side of the website.
✔Go to import option which you find on top left corner.
✔Paste all the selected keywords which you copied from keyword.io website.
✔You will get in-depth analysis of any keyword and its competition level.
Conclusion —
In this blog we discussed some of the most asked questions in SEO interview and how to answer it properly to crack it as a beginner. My suggestion is that after reading this blog, check YouTube videos, follow SEO giants like Neil Patel, read books related to Digital Marketing, buy paid courses or take training from any prestigious college or institution.
Thanks!
