When is an open not an open? (When it’s invisible!)

Marketing and Empathy.

The absolute most important skill a marketer can have is empathy.

There’s no ifs, ands, or buts. It’s not coding, copywriting, networking, the ability to pull together a marketing mix presentation in 20 minutes that…

The common flaw in A/B testing

This is Part 2 in my Testing Series. (Part 1)

Let’s start with a story — it may be familiar to some of you.

A few years ago, I was working at a very testing-heavy email marketing based startup. We tested everything. You name…