Atreyee LahiriMeasuring emotional impact in Customer Experiences: Balancing delight, joy, and functional needs.In today’s world of Customer Experience (CX), brands are constantly trying to stand out. Increasingly, one of the KPI’s or rather the “ask”…6d ago6d ago
Atreyee LahiriAugmented Independence (AI) : An era of empowered users.Technology feels like it’s happening to people rather than for them — is AI the transformative shift enabling individuals to reclaim…Jan 10Jan 10
Atreyee LahiriCrafting persuasive pitches; for AI, with AI.In the current digital landscape, clients across various industries are increasingly recognising the value of AI, and as a result…Oct 6, 2023Oct 6, 2023
Atreyee LahiriDesigning with Diversity: How Inclusion has Improved My Creativity and Empathy as a DesignerWhen I was growing up in the capital city of India, protected and oblivious of the world outside, the realisation of how diverse my country…May 2, 2023May 2, 2023