USING TRANSCRIPTS FOR IMPROVED PODCAST DISCOVERABILITY (SEO)
Every podcaster wants to know the secret to successfully building an audience. Sometimes virality can be attributed to the star power of a host or the production abilities of a popular podcast network. However, in most cases, podcast success comes down to hard work and a lot of luck!
While there’s nothing you can do to improve your luck, there are some best practices that can have an effect on your success. …
Psst…drivers, get excited — this announcement is for you!
In July 2019, we introduced Audioburst Auto, our initial solution for the Android Auto platform. Chock-full of features like topical playlists, voice control, and even a personal news feed, Audioburst Auto brought the best of talk audio in-car for the first time.
Over the past 3 months, we’ve been working on advancing our commitment to in-car audio experiences, and today, we’re excited to announce that the Audioburst app is one of the first to launch on Google’s Android Automotive OS.
Consumers today are extremely brand-loyal. From phones to clothing to where we shop for groceries, all of us have preferences and tend to stick pretty closely to our trusted brands. A recent study revealed that “39.4% [of consumers] will spend more on a product [from a preferred brand] even if there are cheaper options elsewhere.”
Now that’s loyal!
One frustrating thing about brand loyalty when it comes to the technology field is the lack of compatibility across platforms and devices. …
If there’s one thing that goes hand-in-hand with the driving experience, it’s audio. From podcasts to the AM/FM dial, drivers love to tune-in while running errands, commuting, and taking road trips. However, right from the beginning, it posed a problem: distracted driving.
In the early days, we had to squint at the dial as we searched for a channel. Today, we have glowing electronic screens with even more information. Radio stations, song titles, episode names, album cover art…it’s a lot to digest.
(Especially for someone who is supposed to be driving!)
At Audioburst, our goal is to make sure that listeners can safely access the world’s talk-audio, anywhere, anytime, which is why we’ve developed our newest consumer-facing product, Audioburst Auto. …
Audio is experiencing nothing short of a modern-day renaissance.
Digital audio listenership is up, podcast popularity is growing exponentially, and more and more consumers are discovering the value of voice assistants and smart speakers.
Add to this the fact that, unlike text and video content, podcasting and other forms of talk audio are innately portable with the ability to be consumed during hours that up until now were content blackouts (or non-media hours) such as work, gym, and commuting. (Heidi Cohen)
Given audio’s move to the forefront of today’s content landscape and its direct correlation to increased engagement across devices, it’s no surprise that many brands are starting to consider the addition of audio in their marketing strategies. …
Here at Audioburst, we feel that podcasting is a great way to share your thoughts, personal experiences, and unique point of view with the world and the American public agrees! 70% of the U.S. population is familiar with the medium and 32% have listened within the last month. (Edison Research)
Even more staggering is the news that there are now over 700,000 podcasts in the Apple Podcast directory!
With competition this steep, it can be overwhelming for a new podcaster to figure out how to set up a podcast for success… but never fear! …
It was early in 2015 and I was at my desk, which happened to be positioned close to the front door of my company’s office in San Francisco’s SoMA district.
A courier had just left a stack of Amazon boxes on a nearby table and people in the office started milling around, grabbing up their respective deliveries. As one particular coworker reached for a box with his name on it he looked over at me and said, “Alexa, what’s the weather today?”
“Huh?” I replied, confused as to why someone would ask me what it was like outside when we were sitting a mere 15 feet from floor to ceiling windows. …
In an era of self-publishing, quality articles and smart, thought-provoking audio are in infinite supply. Though choice sounds like a positive thing, it is often paralyzing. When faced with pages and pages of unfamiliar search results, it’s often just easier to stick to our tried and true outlets.
Who wants to be stressed out by something that is supposed to be fun? No one, that’s who!
Spring is the time of year for new beginnings and growth, and at Audioburst, we are leaning into the season with an announcement of two new strategic and investment partnerships.
Today Audioburst is unveiling plans to build unique advertising and in-car voice-based experiences with brands Dentsu Inc. and Hyundai Motor Company, respectively.
These partnerships are accompanied by investments, in conjunction with existing investors, totaling $10M. In addition to our partnership announcements, we are also pleased to share our plans to launch Audioburst in the Japanese market at the end of 2019, marking our first move outside of English-language content.
“The investments signal an industry acknowledgment for consumer demand of voice-based experiences, and Audioburst’s unmatched ability to deliver that technology” — Amir Hirsh, Co-Founder and CEO, Audioburst. …
Last June, Audioburst unveiled a new platform for content creators and radio broadcasters, Audioburst Creators. This platform allows podcasters to instantly get full transcripts of their shows, edit our signature bursts (short-form audio snippets) as they please, take advantage of new monetization and distribution opportunities, and effortlessly share their content with the world, all for free.
After meeting a warm reception from early adopters, we are now pleased to partner with Blubrry, the leader in podcast hosting, to offer these same tools to their community.
Through this collaboration, new and existing Blubrry users will be able to opt in to Audioburst Creator’s suite of tools allowing them to transform their audio content into searchable, accessible, and shareable moments for the very first time. …