For startups, a marketing SWOT analysis is an integral part of the business planning process that helps build a strong marketing strategy.

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What Is A Marketing SWOT?

SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. A Marketing SWOT analysis helps you understand the internal and external factors, both macro and micro, that affect your business, and it’s potential to succeed. It is a snapshot of how your business stands today, the positive and the negative, and helps you identify opportunities to exploit that will help you reach your marketing goals in the future.

It is a tactic that has to be done honestly. If you are unwilling to address each quadrant of the SWOT analysis adequately, you risk creating an ineffective marketing strategy that will take you in the wrong direction. …

Marketing tools and tactics to consider adding to your Blockchain Growth Hacking strategy

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Blockchain Startup Growth Hacking Tactics and Tools Image by Gerd Altmann from Pixabay

According to a Gartner report, today’s B2B buyer journey goes through six distinct steps to complete a purchase — problem identification, solution exploration, requirements building, supplier selection, validation, and consensus creation. They will often revisit these steps at least once before making a final decision, resulting in a buying journey that resembles anything other than a linear path.

Another report by Gartner and HubSpot reports the B2B buying cycle requires eight touch-points for each person involved in the buying decision, which is estimated to be up to 10 people equaling fifty to eighty different touch-points across various marketing channels.

Adding to the hurdle for a blockchain business is the emerging technology’s learning curve. For a successful blockchain business marketing strategy, you need to have a presence in some form through all parts of this sales journey. …

Looking at new marketing channels and how you craft your content may be the key to the success of your blockchain startup.

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Blockchain is a technology that’s still evolving, and it can be challenging to get a startup off the ground. The technology hasn’t been around long enough to have extensive historical data to prove its value.

The solutions, for the most part, aren’t yet tangible products, and the technology requires a substantial investment to get it going. However, despite these challenges, spending on blockchain solutions is increasing rapidly worldwide, and Statista predicts it will reach $11.7 billion by 2022.

Blockchain has the potential to change the way businesses operate. Its current primary use is for financial transactions, but it offers countless exciting possibilities, such as securing title deeds, validating identities, certifying exchange of stocks, and much more. …


Audrey Nesbitt

Marketing Professional, Mentor, Speaker and Co-host of the TIF Women in Emerg-Tech: Power Lunch Series

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