Auke HunnemanBull’s eye: the blessing and curse of online advertisingThe strength of digital compared to traditional advertising is that digital media allow us to reach out to concretely defined target groups…Apr 21, 2021Apr 21, 2021
Auke HunnemanThe Do’s and Don’ts for Marketing in a RecessionThe corona virus outbreak is firstly a human health tragedy, but also has already far-reaching economic consequences. It is high time…May 26, 2020May 26, 2020
Auke HunnemanBig Data, Big Biases?Big Data is hot! A simple Google search using the words “Big Data” currently generates more than 88 million search results (January 26…Jun 8, 2018Jun 8, 2018