Why Tesla should embrace Augmented Reality

The Tesla experience is unreal.

If you’ve ever owned one, or taken a ride in your friends car, you know you won’t be forgetting that experience any time soon. Everything from the insane acceleration, to the minimalist interior and radical dashboard design is different and you know you’re stepping inside a different beast.

I don’t just like Tesla because of their acceleration or design. I like them because they are constantly pushing themselves forward. While other companies need the motivation of competition to keep going, Tesla is the type of company that even if they had no competition they would…


and how they will help make our streets a little safer

2025 | YouTube

What’s going on here?

When a tram/light rail is approaching, an augmented reality holographic barrier materialises along the path of the tram, making it more visible for pedestrians and cars, giving us more time to notice and react.


while keeping our eyes on the road

2025 | YouTube

What’s going on here?

When driving down the highway we now see our directions, our personal navigations augmented, and overlaid on top of the current road signs.

PSA: The bushfire in the background has nothing to do with the concept. I put it in there because I liked the footage. I only realised later that it distracts more than it adds. The video is about the personalised road signs — not the fire.


I’m just going to come out and say it.

Apple has been frustrating me lately.

Back in Steves Day there was always “One more thing”

And we were always excited to hear what it was, and they rarely disappointed.

Lately I feel every Apple Keynote ends with a “But…”

But, is never a good thing.

You watch the Keynote, it’s nice and all.

You can rely on them to release something you want to buy.

But it always ends with a But.

But.

This past Keynote was okay, I liked the camera features on the new iPhones.

I especially liked…


can music become more exciting and personal?

I want to show everyday use-cases of Augmented Reality. Too often people either associate AR with a gimmicky game (Pokemon Go) or a fantastical SciFi world (Iron Man) that has nothing to do with them or the real world. With ‘2025’ I want to change that perception.

2025 | YouTube

What’s going on here?


‘2025’ is a short series showing how AR will be used in the mainstream future

I want to show everyday use-cases of Augmented Reality. Too often people either associate AR with a gimmicky game (Pokemon Go) or a fantastical SciFi world (Iron Man) that has nothing to do with them or the real world. With ‘2025’ I want to change that perception.

2025 | YouTube


‘2025’ is a short series showing how AR will be used in the mainstream future

I want to show everyday use-cases of Augmented Reality. Too often people either associate AR with a gimmicky game (Pokemon Go) or a fantastical SciFi world (Iron Man) that has nothing to do with them or the real world. With ‘2025’ I want to change that perception.

2025 | Youtube

What’s going on here?

With Augmented Reality (AR), instead of getting out of your chair to turn on the lights, you could just look at the light you want, point at it, and it turns on.

What does this mean?


‘2025’ is a short series showing how AR will be used in the mainstream future

Why are we happy wasting $$ when we could fix stuff ourselves?

I want to show everyday usecases of Augmented Reality. Too often people either associate AR with a gimmicky game (Pokemon Go) or a fantastical SciFi world (Iron Man) that has nothing to do with them or the real world. With ‘2025’ I want to change that perception.

What’s going on here?

Siri, or any of our other Digital Assistants can fix problems that used to require an expert and lots of money.

What does this mean?

Using Artificial Intelligence, Machine Learning, Computer Vision and Augmented Reality we can now diagnose and easily repair fixes that in the past required experts and tons of money.


Siri. Google Assistant. Cortana. Alexa. Viv. Jarvis. Vi.

Notice the odd one out?

All of these digital assistants are called by a very specific name.

Except one.

Google Assistant.

Now, why is that?

Why has Google decided to go against the grain and not pick a name for their AI. Why the very unspecific and not so relatable ‘Google Assistant’?

Microsoft’s Cortana

If we think about it, today it’s still a little weird speaking to your AI in public. Calling out ‘Cortana, please read out my schedule’ on the train is quite nerdy.

Everyone knows you’re speaking to a program.

And this is why I think Google has not named…


The medium of voice for digital communication is growing up fast, and nowhere is this more apparent than with young AIs — or digital assistants.

This post is not going to go into all the history, but I want to touch upon the future of voice messages, and how our current digital agents are taking this further.

We’ve all seen speech to text, so let’s take this up a notch. The obvious extension of this is when Siri starts answering our phone calls for us.

Finally, a secretary for the masses.

It’s much easier to imagine this right now after…

Avraham Raskin

Augmented Reality Designer | Explorer | Futurist

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