Baiba MatisoneAnalyzing Brand and Creative Strategy Frameworks: Pros and ConsWhenever I’ve talked about frameworks, there’s always been a debate about their pros and cons. Therefore, I wanted to explore this topic…Jul 191Jul 191
Baiba MatisoneExploring the Longevity of the 4C ModelFor those who know a bit about me, they know I have a passion for strategy frameworks. Just as some people love collecting stamps or…Jul 51Jul 51
Baiba Matisone𝗖𝗿𝗮𝗳𝘁 𝗬𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗶𝗲𝗳: 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗔𝘀𝗽𝗶𝗿𝗶𝗻𝗴…People who want to get into the advertising strategy often ask me — what should I do to get in? And my answer is always the same — write…May 8May 8
Baiba MatisoneThe crucial role of dialogue and creative listening in achieving great strategy (an interview)Great strategy is hard to come by and hard to create. When things go well, it can be magic. It can be the foundation that campaigns like…Feb 14Feb 14
Baiba MatisoneTopics we prefer to avoid discussingThere was a post a while ago where someone asked — “Who are your favorite follows in the advertising industry on LinkedIn — those…Jan 31Jan 31
Baiba MatisoneOrigin of the GET/WHO/TO/BY ModelThis article explores the origins of the GET/WHO/TO/BY model of the creative brief and explains how to implement it correctly.Jan 241Jan 241
Baiba MatisoneWhich briefing document to use — Creative Brief or Springboard?Key takeaways:Jan 3Jan 3
Baiba MatisoneStrategy CoachingOver the past few years, I’ve noticed one common pattern in strategy training — instructors create training sessions based on their…Aug 11, 2023Aug 11, 2023
Baiba MatisoneHow to form an opinion on strategy?How to form an opinion on strategy? Yesterday I had an interesting debate with someone about strategy. I shared a tip for making your…Aug 11, 2023Aug 11, 2023
Baiba MatisoneDo we need another reading list?A couple of people have asked me to write about my recommendations for books that strategists should read. Thinking about what I can say in…Jan 4, 2023Jan 4, 2023