Baiba MatisoneExploring the Longevity of the 4C ModelFor those who know a bit about me, they know I have a passion for strategy frameworks. Just as some people love collecting stamps orโฆJul 5Jul 5
Baiba Matisone๐๐ฟ๐ฎ๐ณ๐ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น ๐๐ฟ๐ถ๐ฒ๐ณ: ๐๐๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ณ๐ผ๐ฟ ๐๐๐ฝ๐ถ๐ฟ๐ถ๐ป๐ดโฆPeople who want to get into the advertising strategy often ask meโโโwhat should I do to get in? And my answer is always the sameโโโwriteโฆMay 8May 8
Baiba MatisoneThe crucial role of dialogue and creative listening in achieving great strategy (an interview)Great strategy is hard to come by and hard to create. When things go well, it can be magic. It can be the foundation that campaigns likeโฆFeb 14Feb 14
Baiba MatisoneTopics we prefer to avoid discussingThere was a post a while ago where someone askedโโโโWho are your favorite follows in the advertising industry on LinkedInโโโthoseโฆJan 31Jan 31
Baiba MatisoneOrigin of the GET/WHO/TO/BY ModelThis article explores the origins of the GET/WHO/TO/BY model of the creative brief and explains how to implement it correctly.Jan 24Jan 24
Baiba MatisoneWhich briefing document to useโโโCreative Brief or Springboard?Key takeaways:Jan 3Jan 3
Baiba MatisoneStrategy CoachingOver the past few years, Iโve noticed one common pattern in strategy trainingโโโinstructors create training sessions based on theirโฆAug 11, 2023Aug 11, 2023
Baiba MatisoneHow to form an opinion on strategy?How to form an opinion on strategy? Yesterday I had an interesting debate with someone about strategy. I shared a tip for making yourโฆAug 11, 2023Aug 11, 2023
Baiba MatisoneDo we need another reading list?A couple of people have asked me to write about my recommendations for books that strategists should read. Thinking about what I can say inโฆJan 4, 2023Jan 4, 2023
Baiba MatisoneIf someone isnโt nervous, your game is weakIn times when the competition hits its highest point, itโs not anymore about nervous questions around the topics on โhow to get inโ butโฆJul 27, 2020Jul 27, 2020