Episode #21 — BALLS-IN x Snapchat Accelerate Program

BALLS-IN
3 min readAug 2, 2023

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I’m going to tell you about this adventure that took place in Israel.
It all started online, when we decided to apply for this programme because we knew it would help us develop our web3 mobile game.

We’ve been selected and we’re really excited :)
And we’re leaving Marseille for Tel Aviv! ✈️

As soon as we arrived, we headed for Snapchat’s offices in one of the city’s business districts:

The signs are clearly visible, so you can’t go wrong!

Before we start talking business, we are warmly welcomed with a quality breakfast:

At this point, the networking begins and the profiles present are very interesting. There are businesses in the Advertising, Gaming & AI sectors. People are open-minded and approachable.

The training day begins:

Here is a zoom on the day’s programme:

I really learnt a lot during the “Optimization Bootcamp” & “Creative Best Practices”, particularly about optimizing ads bids and creating visuals. AR for DR was incredible for Gaming, with creations by Ubisoft. It was very inspiring.

I’m not going to go into too much detail, otherwise the episode will be far too long, but here’s what you need to remember about the experience:

  • Snapchat has a considerable head start on AR/VR
  • Snap’s audience and features match up well with Gaming
  • There is competition out there and you need to know the tips to stand out from the crowd
  • Being supported by Snapchat’s teams is a real added value for learning about best practices and new developments in different markets
  • The Snapchat team is ultra-professional, humble and cool
  • In terms of the logistics of the event, everything was thought through from A to Z, and it was simply perfect.

So I loved taking part in this acceleration programme:

:)

We’ll be heading back to the south of France soon to keep building our game and our community with lots of great tips that we’ll be putting into practice.

I can’t wait for the next session to see what’s new!

Until then, we’ll be back in Paris in the next episode, to tell you all about our adventure at Paris Blockchain Week.

Website: https://www.balls-in.xyz/
Twitter: https://twitter.com/ballsingame
FR Version: https://medium.com/@balls-in-fr

See you Racers! 🔴💨

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