…a single object. Their titles are likewise grouped into rows, and also behave like a single object. The motion is telling the user something other than what her eyes see. In this case, we can say that the temporal behavior of the objects in the interface are not supporting usability.
In the above example, the static visual design tells us that there are icons over a background. The presumption is that the icons are all separate from each other and do different things. However, the motion contradicts this.