Ben EllisA Copywriting Motto for LifeAfter passing on my many football skills and profound tactical insights to my son down the park, we saw this bus-stop ad as we headed home…Jun 27Jun 27
Ben Ellis100% of Statistics in Copywriting are Effective, EverytimeWhilst at BrightonSEO last month, I took a walk around Brighton looking for vague excuses to spend money I don’t have, when I passed this…Jun 3Jun 3
Ben EllisNo titleDo you know how hardcore you have to be to walk into a client’s office, slam down a piece of paper and say;May 20May 20
Ben EllisIs This Bacon Label, Facon?Saw this online and liked this fine piece of packaging copywriting…but further investigation opened up a rabbit hole…was it real?Mar 11Mar 11
Ben EllisWhy is ‘Under Armour’ spelt with a U and not ‘Under Armor’?Have you ever wondered why the American brand Under Armour is spelt with a ‘u’?Jan 11Jan 11
Ben EllisWhere Do You Find Freelance Copywriting Work in The UK?Let me caveat this whole article with; this isn’t a holy grail type post, I’m not booked to the brim with work, plus I’ve only been…Sep 15, 2023Sep 15, 2023
Ben EllisAn Experiment In Getting Newsletter Subscribers — Post A Fake Job Ad.I’ve had this idea for a while, ever since I first saw the promotion on LinkedIn that you could post a FREE job ad.Sep 12, 2023Sep 12, 2023
Ben EllisAn Arresting Tagline Is Not EasySaw this new tagline the other day on a TV ad.Sep 4, 2023Sep 4, 2023
Ben EllisTwitter’s rebrand to X is XcrementIf you have a life you may not know that to compound Twitter’s implosion, Elon Musk has decided to rebrand…sorry, that implies some thought…Jul 25, 2023Jul 25, 2023
Ben EllisDeathcare of a SalesmanI can’t remember how I came across this, but I stumbled into US funeral world and discovered it’s called ‘Deathcare’ in some places.Jul 20, 2023Jul 20, 2023
