Ben PotterHow your agency can come back stronger. Part 4: Have a plan.From my own experience, most small to medium agencies don’t have a business development and marketing plan. They have an objective (even…Jul 7, 2020Jul 7, 2020
Ben PotterHow your agency can come back stronger. Part 3: Make things happen.This is the third in a series of articles to help agencies come out of the Covid-19 crisis stronger, particularly where business…Jul 7, 2020Jul 7, 2020
Ben PotterHow your agency can come back stronger. Part 2: CRMOver the next few weeks, I’ll be writing a series of articles to help agencies come out of the Covid-19 crisis stronger, specifically…Jul 7, 2020Jul 7, 2020
Ben PotterBeware of the ‘ballpark figure’ enquiryBack in March (which feels like a lifetime ago, right?), I attempted to predict the impact Coronavirus would have on agency business…May 13, 2020May 13, 2020
Ben PotterHow your agency can come back stronger. Part 1: positioningThis is the first in a series of articles to help digital agencies come out of the Covid-19 crisis stronger, particularly where business…May 13, 2020May 13, 2020
Ben PotterWhat impact will Coronavirus have on agency new business?Well, much has changed in the last few days. A week ago, I admit, I was a touch blasé. In part, because whilst travelling from the…Mar 17, 2020Mar 17, 2020
Ben PotterDo your case studies get people hot under the collar?A while back I explored the role of the agency creds deck, arguing that the classic ‘show and tell’ does neither the agency nor the client…Feb 13, 2020Feb 13, 2020
Ben PotterHow to give your agency’s value proposition some fizzRecently, I’ve been sharing how I help agencies make the move from generalist (‘we do everything for anyone’) to specialist (‘we do this…Jan 16, 2020Jan 16, 2020
Ben PotterHow to craft your agency propositionI’ve talked a lot this year about the importance of agency positioning. Or, more specifically, how agency land is plagued with inward…Dec 17, 2019Dec 17, 2019
Ben PotterHow to get creative when defining an audience for your agency offeringRecently, I explored the difference between positioning and proposition.Nov 28, 2019Nov 28, 2019