Ben Potter – Medium

Ben Potter

Ben Potter

How your agency can come back stronger. Part 4: Have a plan.

From my own experience, most small to medium agencies don’t have a business development and marketing plan. They have an objective (even…

Jul 7, 2020

How your agency can come back stronger. Part 4: Have a plan.

Jul 7, 2020

Ben Potter

How your agency can come back stronger. Part 3: Make things happen.

This is the third in a series of articles to help agencies come out of the Covid-19 crisis stronger, particularly where business…

Jul 7, 2020

How your agency can come back stronger. Part 3: Make things happen.

Jul 7, 2020

Ben Potter

How your agency can come back stronger. Part 2: CRM

Over the next few weeks, I’ll be writing a series of articles to help agencies come out of the Covid-19 crisis stronger, specifically…

Jul 7, 2020

How your agency can come back stronger. Part 2: CRM

Jul 7, 2020

Ben Potter

Beware of the ‘ballpark figure’ enquiry

Back in March (which feels like a lifetime ago, right?), I attempted to predict the impact Coronavirus would have on agency business…

May 13, 2020

Beware of the ‘ballpark figure’ enquiry

May 13, 2020

Ben Potter

How your agency can come back stronger. Part 1: positioning

This is the first in a series of articles to help digital agencies come out of the Covid-19 crisis stronger, particularly where business…

May 13, 2020

How your agency can come back stronger. Part 1: positioning

May 13, 2020

Ben Potter

What impact will Coronavirus have on agency new business?

Well, much has changed in the last few days. A week ago, I admit, I was a touch blasé. In part, because whilst travelling from the…

Mar 17, 2020

What impact will Coronavirus have on agency new business?

Mar 17, 2020

Ben Potter

Do your case studies get people hot under the collar?

A while back I explored the role of the agency creds deck, arguing that the classic ‘show and tell’ does neither the agency nor the client…

Feb 13, 2020

Do your case studies get people hot under the collar?

Feb 13, 2020

Ben Potter

How to give your agency’s value proposition some fizz

Recently, I’ve been sharing how I help agencies make the move from generalist (‘we do everything for anyone’) to specialist (‘we do this…

Jan 16, 2020

How to give your agency’s value proposition some fizz

Jan 16, 2020

Ben Potter

How to craft your agency proposition

I’ve talked a lot this year about the importance of agency positioning. Or, more specifically, how agency land is plagued with inward…

Dec 17, 2019

How to craft your agency proposition

Dec 17, 2019

Ben Potter

How to get creative when defining an audience for your agency offering

Recently, I explored the difference between positioning and proposition.

Nov 28, 2019

How to get creative when defining an audience for your agency offering

Nov 28, 2019

Ben Potter

Ben Potter

I work with digital agencies to craft a winning approach to business development — one that positively impacts their people, prospects, clients and partners.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams