BidsCubeLeading the View: The Top 5 Most Influential Video Ads of 2024In 2024, video advertising continues to dominate the digital marketing landscape, with a focus on engaging content, data-driven targeting…1d ago1d ago
BidsCubePremier SSP Platforms to Monitor in 2024In the contemporary digital landscape, publishers seek the most efficient SSP platforms to vend their ad inventory with minimal exertion…Aug 21Aug 21
BidsCubeHeader Bidding vs. Waterfall: Choosing the Right Ad Auction StrategyHeader bidding emerged as an industry standard around 2014, replacing the previously dominant waterfall method for selling ad inventory…Jul 31Jul 31
BidsCubeAdapting to a Cookieless Future: Strategies for AdTech CompaniesThe evolution of digital advertising has been significantly shaped by the use of cookies, which have been instrumental in tracking user…Jul 181Jul 181
BidsCubeWhite-Label Ad Tech Platforms: Revolutionizing Programmatic AdvertisingProgrammatic advertising means automated buying and selling of online ad space. It uses algorithms and real-time bidding to place ads in…Jul 11Jul 11