Blanca RollarWhy Demand Generation should be the foundation of your (tech) marketing strategy?In the past few years, particularly since the outbreak of COVID-19, we’ve seen a rapid evolution in the marketing space to meet the…Apr 20Apr 20
Blanca RollarWho knows better about your tech than your own workforce? 🚀Today, I’ve been thinking about how many companies choose to outsource services like marketing. In my time in the field, I’ve noticed a…Mar 19Mar 19
Blanca RollarMarketing in tech: 5 Common misconceptionsAs someone who has spent reasonable time in the tech industry, I’ve encountered a few common misconceptions about marketing that can hinder…Feb 28Feb 28