These are my three steps how I embraced the new Medium logo.
Before I tell my story you should know these facts:
- I believe in the mission of Medium.
- I love the product. I use it everyday.
- I put the app icon on my main screen.
Alarm clock. Red slippers. Filter coffee.
App Store. Updates. Update all.
And then a silent wtf!?
That was my first opinion about the new Medium logo.
I have different methods how I embrace the continuous change in my life for example sunrise meditation, daily design and sunset running.
It is always good to remember myself that I became a designer because this is the way how I can solve a problem or convert into an opportunity.
So I rescheduled my meetings, tasks and I gave myself 5 hours:
- 2 hours Moleskine
- 2 hours Sketch
- 1 hour Medium
The colors and the typeface of the new logo made me satisfied so I do not deal with them.
I just concentrate to the shape and I create three levels of meaning from concrete to abstract.
- M-character – symbol of Medium
- pen – symbol of writing
- book – symbol of reading
- origami – symbol of changing
- bird – symbol of spreading
- hourglass – symbol of timing
What do you think about it?
I pushed the publish button, make another cup of coffee and read some of my bookmarks.
What a beautiful day, thank you Medium! :)
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