John BoniniHere’s How We Rebranded Our SaaS Product (& Company) in One WeekOr the crazy (true) story of how we repositioned Databox in 7 days.Oct 24, 20171Oct 24, 20171
John BoniniinSavvy InboxWhere Everybody Knows Your [first_name].Email personalization in the age of automationDec 19, 20161Dec 19, 20161
John BoniniinSavvy InboxHere’s How Ann Handley Approaches Writing Ridiculously Good Email CopyWriting for email may be one of the most difficult jobs in marketing.Nov 21, 2016Nov 21, 2016
John BoniniinMarketing And Growth HackingWhy Don’t More Professionals Write Emails Like They Talk?An analysis of influential language & salesApr 12, 20162Apr 12, 20162
John BoniniIs your idea actually any good?The importance of candor and dissent & why most startups lack both.Apr 1, 2016Apr 1, 2016
John BoniniHow to Avoid Sounding “Salesy”Change your behavior in just 326 wordsMar 29, 2016Mar 29, 2016
John BoniniDancing with the Thing You’re Most Afraid OfMy conversation with Seth Godin and what it reveals about fearFeb 22, 2016Feb 22, 2016
John BoniniThe Billion Dollar Character Trait of Ridiculously Successful Entrepreneurs“When we first started, our dream was to make $60k a year. We thought that if we could just get revenue to that point, we could survive…Apr 6, 2015Apr 6, 2015
John BoniniAre You Spamming People? [Flowchart]The evolution of SPAM and why people like you are still sending it.Mar 10, 20151Mar 10, 20151
![Where Everybody Knows Your [first_name].](https://miro.medium.com/v2/resize:fill:160:106/1*wVqhKDCRS_wvjR9-5EY3Fw.png)
![Where Everybody Knows Your [first_name].](https://miro.medium.com/v2/resize:fill:320:214/1*wVqhKDCRS_wvjR9-5EY3Fw.png)
![Are You Spamming People? [Flowchart]](https://miro.medium.com/v2/resize:fill:160:106/1*mx5mZmF5AnHbQvgs69IYnQ.png)
![Are You Spamming People? [Flowchart]](https://miro.medium.com/v2/resize:fill:320:214/1*mx5mZmF5AnHbQvgs69IYnQ.png)
