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Brand Perfect

Brand Perfect

It’s not just about the numbers

When it comes down to profile and reach in social networking, Pinterest is some way down the pecking order.

May 29, 2015

It’s not just about the numbers

May 29, 2015

Brand Perfect

Living next door to a brand

Brands all strive to know the customer better: what they want, why they want it, and how it can be delivered.

May 22, 2015

May 22, 2015

Brand Perfect

International brand perception

Brand Republic editor Rachel Bull considers what it takes to be a truly global brand. Looking at everyone from Samsung to Starbucks, she…

May 15, 2015

May 15, 2015

Brand Perfect

What can you see?

In 2014 we wrote about a “sea change” in the way that online advertising engagement was measured, a change which focused around…

May 8, 2015

What can you see?

May 8, 2015

Brand Perfect

The myth of the global brand

Is any brand truly global, or do global companies need to be comprised of several brands-on-a-theme, which react to local requirements?

May 1, 2015

May 1, 2015

Brand Perfect

Social media for brands: going global and staying local

It might sound obvious, though few brands do it well: social media success is easier when you speak to people in their own language…

Apr 24, 2015

Social media for brands:
going global and staying local

Apr 24, 2015

Brand Perfect

Cause and effect

Rachel Bull investigates the phenomenon of brands attempting to make social change by putting real causes at the hearts of their marketing.

Apr 17, 2015

Cause and effect

Apr 17, 2015

Brand Perfect

Four literary lessons for brands

Aliya Whiteley considers what branding lessons for the digital age can be picked up from some literary classics.

Apr 10, 2015

Four literary lessons for brands

Apr 10, 2015

Brand Perfect

The road ahead for automotive brands

Angus Montgomery takes a look at how automotive brands have turned to technology to adapt and grow.

Apr 7, 2015

The road ahead for automotive brands

Apr 7, 2015

Brand Perfect

Personal shoppers

Dave Cochrane imagines a world in which Minority-Report-style communications make a better retail experience for everyone…

Mar 27, 2015

Personal shoppers

Mar 27, 2015

Brand Perfect

Bringing together brands, designers and developers. We produce reports, research and features on digital branding, and publish our community too. Get involved.

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