Brendan HughesDigital Ad Spend 2020: and what the heck it means for eCommerce RetailersFor the first time in its history Google is reporting declines in advertising revenue. Meanwhile ad spend on relative newbies such as…Aug 29, 2020Aug 29, 2020
Brendan HughesMarketing Attribution Models — Moving on from Simplistic RulesMarketing attribution is like waking up with a hangover. You ask yourself which of the six drinks you had last night is responsible. Was…Dec 7, 2019Dec 7, 2019
Brendan HughesUniversal Marketing — The Seed of an IdeaI’ve been working in digital commerce since 1998 when I built my first website for my alma mater Trinity College, Dublin. With every…Jun 23, 2019Jun 23, 2019