Brendan HughesDigital Ad Spend 2020: and what the heck it means for eCommerce RetailersFor the first time in its history Google is reporting declines in advertising revenue. Meanwhile ad spend on relative newbies such as…9 min read·Aug 29, 2020----
Brendan HughesMarketing Attribution Models — Moving on from Simplistic RulesMarketing attribution is like waking up with a hangover. You ask yourself which of the six drinks you had last night is responsible. Was…9 min read·Dec 7, 2019----
Brendan HughesUniversal Marketing — The Seed of an IdeaI’ve been working in digital commerce since 1998 when I built my first website for my alma mater Trinity College, Dublin. With every…4 min read·Jun 23, 2019----