Tips for New Yoga Teachers: Pitching Your Partnership or Collaboration

Listen to this topic on the Yoga Teacher’s Podcast.

In the last blog post (lesson 1), I told you my story of how offering free yoga classes did not equate to getting more students. I gave you one suggestion for getting more students into your classes, a partnership or collaboration with another business, nonprofit or public entity.

If you know who you want to do a collaboration or partnership with, here are some suggestions for formatting your pitch letter.

#1 Keep is short and to the point.

People are busy. They likely don’t have the time or attention span to read your email if you make it a novel. Do yourself and them a favor and keep it short and to the point.

#2 Use bullet points and headings.

If you use bullet points and headings, it makes it much easier for them to skim and make the quick decision about whether they are interested. Yes, they are going to skim your email. Don’t try to convince yourself otherwise.

#3 Include the who, what, where, when, why and how much.

Organize the email with the key details that the other party needs to know. Who are you? Where will the class or event take place? When or what time frame do you want to hold the event? Why is this event and your yoga business a good fit for their customers? How much is it going to cost the other party? Will it cost their customers anything? These are all things they are going to want to know. Make it easy for them to determine their level of interest and be upfront in this first email.

#4 Be clear about the value you are providing.

Make it clear how your event is adding value to their business. What are they going to get out of the partnership or the event? Spell it out and make it worth their while. Depending on who you are trying to partner with, they will probably not just do the event to help you out. What are they and their customers getting in return?

#5 Make it personal.

Last, do not send out a mass email to multiple businesses. First, because the email will end up in their spam folder. Second, because you need to tailor this pitch to one business. Why are you and your business a good fit? How do their values align with yours? Those answers might be different for every business you pitch to.

Visit the Yoga Teacher’s Aide website to get more tips and resources.