Brian Hauch – Medium

Brian Hauch

Brian Hauch
in
NYC Design

Finding the True North of a Problem: Problem-framing Principles for Design-led Innovation

“There are known knowns; there are things we know that we know. There are known unknowns; that is to say, there are things that we now know…

6 min readMay 22, 2018

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Finding the True North of a Problem: Problem-framing Principles for Design-led Innovation

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1

Brian Hauch
in
NYC Design

The Design Process Dilemma: How to Align Process, Problems, and Stakeholders

Design Thinking. Co-creation Workshops. Creative Problem Solving. Brainstorming. Gamestorming. Gamification. Agile Sprints. Storytelling…

8 min readApr 8, 2018

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The Design Process Dilemma: How to Align Process, Problems, and Stakeholders

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Brian Hauch
in
NYC Design

Inclusive Customer Insights: Digging past Demographics

We’ve all heard them. The generation-based labels that attempt to understand customer priorities. They are often packaged in statements…

6 min readApr 1, 2018

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Inclusive Customer Insights: Digging past Demographics

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Brian Hauch
in
NYC Design

How to Keep Insights Alive after your Team Leaves the Workshop

It is not easy for an organization built for efficiency to change. Its survival is based on executing a range of activities within a fixed…

4 min readMar 25, 2018

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How to Keep Insights Alive after your Team Leaves the Workshop

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Brian Hauch
in
NYC Design

How to Rally your Team Around Insight-Focused Strategy

Why Insights Don’t Take Root: 3 Common Misconceptions about Insights

4 min readMar 20, 2018

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How to Rally your Team Around Insight-Focused Strategy

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Brian Hauch

Brian Hauch

I believe the best digital solutions balance the practical demands of business with the investigative nature of design.

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