Brian HauchinNYC DesignFinding the True North of a Problem: Problem-framing Principles for Design-led Innovation“There are known knowns; there are things we know that we know. There are known unknowns; that is to say, there are things that we now know…6 min read·May 22, 2018--1--1
Brian HauchinNYC DesignThe Design Process Dilemma: How to Align Process, Problems, and StakeholdersDesign Thinking. Co-creation Workshops. Creative Problem Solving. Brainstorming. Gamestorming. Gamification. Agile Sprints. Storytelling…8 min read·Apr 8, 2018----
Brian HauchinNYC DesignInclusive Customer Insights: Digging past DemographicsWe’ve all heard them. The generation-based labels that attempt to understand customer priorities. They are often packaged in statements…6 min read·Apr 1, 2018----
Brian HauchinNYC DesignHow to Keep Insights Alive after your Team Leaves the WorkshopIt is not easy for an organization built for efficiency to change. Its survival is based on executing a range of activities within a fixed…4 min read·Mar 25, 2018----
Brian HauchinNYC DesignHow to Rally your Team Around Insight-Focused StrategyWhy Insights Don’t Take Root: 3 Common Misconceptions about Insights4 min read·Mar 20, 2018----