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burkburk

burkburk

Marketing Transformation By The Slice!

Many clients seek my advice about hiring a digital leader. As head of a digital agency, I am always game to help them; I review resumes and…

Jun 28, 2018

Marketing Transformation By The Slice!

Jun 28, 2018

burkburk

Do you have too much on your plate? Here’s how to navigate the 6,800+ MarTech buffet.

This year’s Martech 5000 graphic from ChiefMarTech documents about 6,800 marketing technology solutions.

Jun 7, 2018

Do you have too much on your plate? Here’s how to navigate the 6,800+ MarTech buffet.

Jun 7, 2018

burkburk

Let’s Talk Transformation with…Mike Colombo

This is an exciting time for digital marketing, but it’s also fraught with questions. With new technologies changing the current landscape…

May 31, 2018

Let’s Talk Transformation with…Mike Colombo

May 31, 2018

burkburk

In Marketing Transformation, People Come First

A few years back I wrote a blog entitled “Why It’s Called Digital Transformation.” In it, I outlined a few key concepts:

Apr 26, 2018

In Marketing Transformation, People Come First

Apr 26, 2018

burkburk

Why Marketing Technology Fails

As I tell the Managed Marketing Transformation story, I am hearing a consistent scenario of marketing technology fails. Here are the plot…

Apr 12, 2018

Why Marketing Technology Fails

Apr 12, 2018

burkburk

The 7 Symptoms of Marketing Stuckness

We try very hard to make my posts about problems and solutions. In fact, I think we all have careers because there are always problems to…

Apr 5, 2018

The 7 Symptoms of Marketing Stuckness

Apr 5, 2018

burkburk

Death by (Marketing) Execution

When I went to business school at UCLA Anderson, we were taught that of all the types of risks that exist for small and medium businesses…

Mar 29, 2018

Death by (Marketing) Execution

Mar 29, 2018

burkburk

The Single Most Important Question Ever

[Reposted from April 15, 2015 with updates]

Mar 22, 2018

The Single Most Important Question Ever

Mar 22, 2018

burkburk

The One Phrase That Makes My Phone Ring

I owned a digital agency for 14 years. In all those years, which peaked with 140 employees, I never found an easy way to describe my target…

Mar 15, 2018

The One Phrase That Makes My Phone Ring

Mar 15, 2018

burkburk

Managed Marketing Transformation™ Is About People

In a recent post, I boiled Managed Marketing Transformation down to the following definition: a series of initiatives that allow a change…

Mar 7, 2018

Managed Marketing Transformation™ Is About People

Mar 7, 2018

burkburk

burkburk

Creator of Managed Marketing Transformation (MMT)™. Founder/CEO at @theelectronshop, a consulting firm for business leaders who manage marketing change.

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