burkburkMarketing Transformation By The Slice!Many clients seek my advice about hiring a digital leader. As head of a digital agency, I am always game to help them; I review resumes and…Jun 28, 2018Jun 28, 2018
burkburkDo you have too much on your plate? Here’s how to navigate the 6,800+ MarTech buffet.This year’s Martech 5000 graphic from ChiefMarTech documents about 6,800 marketing technology solutions.Jun 7, 2018Jun 7, 2018
burkburkLet’s Talk Transformation with…Mike ColomboThis is an exciting time for digital marketing, but it’s also fraught with questions. With new technologies changing the current landscape…May 31, 2018May 31, 2018
burkburkIn Marketing Transformation, People Come FirstA few years back I wrote a blog entitled “Why It’s Called Digital Transformation.” In it, I outlined a few key concepts:Apr 26, 2018Apr 26, 2018
burkburkWhy Marketing Technology FailsAs I tell the Managed Marketing Transformation story, I am hearing a consistent scenario of marketing technology fails. Here are the plot…Apr 12, 2018Apr 12, 2018
burkburkThe 7 Symptoms of Marketing StucknessWe try very hard to make my posts about problems and solutions. In fact, I think we all have careers because there are always problems to…Apr 5, 2018Apr 5, 2018
burkburkDeath by (Marketing) ExecutionWhen I went to business school at UCLA Anderson, we were taught that of all the types of risks that exist for small and medium businesses…Mar 29, 2018Mar 29, 2018
burkburkThe Single Most Important Question Ever[Reposted from April 15, 2015 with updates]Mar 22, 2018Mar 22, 2018
burkburkThe One Phrase That Makes My Phone RingI owned a digital agency for 14 years. In all those years, which peaked with 140 employees, I never found an easy way to describe my target…Mar 15, 2018Mar 15, 2018
burkburkManaged Marketing Transformation™ Is About PeopleIn a recent post, I boiled Managed Marketing Transformation down to the following definition: a series of initiatives that allow a change…Mar 7, 2018Mar 7, 2018