Caley Routledge – Medium

Caley Routledge

Caley Routledge
in
The Startup

How Byte Is Avoiding Vine and YouTube’s Monetisation Mistakes

Vine’s successor ‘byte’ has outlined a unique model for revenue sharing to help it win favour with creators, and it’s unlike anything else.

Feb 5, 2020

How Byte Is Avoiding Vine and YouTube’s Monetisation Mistakes

Feb 5, 2020

Caley Routledge

The Complex Reality of Making Money on YouTube

YouTubers are racking up millions of views “revealing” what they earn on the site. But their insights also expose the tough reality of…

Jan 20, 2020

The Complex Reality of Making Money on YouTube

Jan 20, 2020

Caley Routledge
in
The Startup

The Most Influential Videos on YouTube this Decade

Back in 2010, 24 hours of content were uploaded to YouTube every minute. By the end of 2019 that has increased to over 500 hours per…

Dec 31, 2019

The Most Influential Videos on YouTube this Decade

Dec 31, 2019

Caley Routledge
in
The Startup

Could YouTube Remove the View Counter?

In the wake of Instagram removing likes, could YouTube follow suit with the view counter?

Dec 22, 2019

Could YouTube Remove the View Counter?

Dec 22, 2019

Caley Routledge
in
The Startup

YouTube Rewind 2019: from publisher to platform

I am, without a doubt, convinced that Spotify spends the year subliminally tapping into our subconscious minds via hidden audio cues…

Dec 9, 2019

YouTube Rewind 2019: from publisher to platform

Dec 9, 2019

Caley Routledge

Caley Routledge

Tech PR by day, writing about the world of online video by early evening. The views I express here are not representative of organisations I am affiliated with.

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