Calvin De LimaEnd-to-End Applied Data Science: Lead ScoringAnother data science example?Dec 26, 2018Dec 26, 2018
Calvin De LimaA Simpler Approach to Marketing for SMBs and Startups (Part One)In this post, I introduce a simple framework that will make it easier and less overwhelming for you to measure and manage your marketing…Sep 22, 2018Sep 22, 2018
Calvin De LimaWhat is customer segmentation and why should I care?Customer segmentation is a process that allows you to group together customers who share similar demographics and purchasing behaviours.Oct 28, 2017Oct 28, 2017