Published in Prototypr·May 12How to make your company truly Customer Centric and not die tryingIn 2014, Harvard Business Review underscored the fact that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. …Customer Experience6 min read
Published in Prototypr·Mar 29Stability, Quality and Innovation. 3 buckets for measuring the state of your Product.Estimating effectively is one of the most difficult tasks for any product team out there. Despite using story points, endless meetings with multiple stakeholders and even adding multiple deadlines, chances are your team will either miss the deadline or leave something unfinished along the way. When organising the work to…Product Development5 min read
Published in Prototypr·May 10, 2021Why the heck do you need a Design System?From the modular design patterns in the 1960s to the Atomic design framework designed and published by Brad Frost in 2016, design systems have been around for a while, however, these have only become popular in the tech world in the last 5 years. I have no doubts that the…Design Systems6 min read
Published in Prototypr·Apr 14, 2021The Swiss Knife Complex: How a features focus approach can harm your productA Swiss army knife is a great example of remarkable design. It comes in different sizes and shapes, but always with a good set of tools that can help you in a variety of situations, from scissors and screwers to knives and tooth-sticks, everything presented in a compact package easy…Product Design6 min read
Published in Prototypr·Mar 16, 2021When it comes to Data, are you an Orange Picker or a Juice Maker?Who wouldn’t want to be Data-driven in the era of Information Technologies? From big data to macro personal information. Those who have the data have the most valuable asset today. Data could be considered the new coal of this century, a raw material with the potential of metamorphosing into the…Data Driven5 min read
Published in Prototypr·Feb 15, 2021Three basic things every design leader needs to knowThere are as many management styles out there as different ways to collaborate and work within a team. Regardless of your title or your sector, I believe there are three fundamental things every person leading and managing a team needs to know. These are the bread and butter of your…Product Design8 min read
Published in Prototypr·Jan 27, 2021The State of Technology and Design in the Post-Covid WorldFirstly, let’s define Product Design as a discipline and learning environment that cultivates exploration and creativity. It covers a wide area, from digital product development to innovative device design and user experience design. Always with a defined human-centred perspective on every problem to be solved and product to be built. …Product Design7 min read
Published in Prototypr·Nov 20, 2020The End of the Engagement Era in TechWhen was the last time you enjoyed a beautiful sunset without feeling the urge to take a picture and share it with your network? Or the last time you enjoyed a nice dinner with your partner with no other interruption than the waiter taking your order? …Product Design7 min read
Published in Prototypr·Nov 9, 2020The Agile Trap or how to differentiate planning from building“We need to be more Agile.” If you have worked in tech in the last decade you have probably heard this several times. …Agile4 min read
Published in Prototypr·Oct 7, 2020Are we designing for children? An analysis of infantilization from a design perspectiveBack in 2006, I found myself organising piles of documents to start my first year of practice as an art teacher. I was part of a special program created by Fidel Castro himself to “Make Cuba the most cultured country in the world”. These programs included art schools from all…Product Design9 min read