Casey Midgley – Medium

Casey Midgley
in
Maker Street Studios

Branding for Startups: Everything you need to know about branding your new startup

Branding has the power to build value, credibility and a meaningful connection before you’ve even entered the room… Essential for startups!

3 min readJun 11, 2023

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Branding for Startups: Everything you need to know about branding your new startup

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Casey Midgley
in
Maker Street Studios

How to identify, evaluate and strengthen your brand from the inside out

As a business owner, you would know just how necessary it is to stand out in a crowded, noisy and competitive market. Your brand needs to…

3 min readMay 31, 2023

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Casey Midgley
in
Maker Street Studios

When is the ideal time to do a brand refresh?

Have your sales plateaued? Are you finding it harder to attract new customers? Are you launching new products or services? Have you…

7 min readMay 22, 2023

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Casey Midgley
in
Maker Street Studios

Branding in a Recession: How to get through it and come out on top

Are we in an economic downturn?

7 min readMay 18, 2023

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Branding in a Recession: How to get through it and come out on top

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Casey Midgley
in
Maker Street Studios

How we develop minimum viable brands to test new ventures

New ideas come from anywhere. The shower, the grocery store, waiting for the bus. Most of them disappear without us giving them a second…

5 min readMar 7, 2021

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How we develop minimum viable brands to test new ventures

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Casey Midgley

Design serves a much higher purpose than it’s form. Here’s why…

Have you ever thought about why things are, the way they are?

3 min readMar 4, 2021

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Design serves a much higher purpose than it’s form. Here’s why…

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Casey Midgley
in
Maker Street Studios

Not another advertising agency…

Empathy is a powerful emotion and we can definitely empathise with everyone on the truth that the world doesn’t need another boring ass…

4 min readMar 1, 2021

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Not another advertising agency…

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Casey Midgley
in
Maker Street Studios

What COVID-19 means for advertisers and how you can stay on top, on the edge of a recession.

The global economies been flipped upside down, stretched, poked and prodded in all sorts of places since COVID-19 graced us with its…

3 min readFeb 23, 2021

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What COVID-19 means for advertisers and how you can stay on top, on the edge of a recession.

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Casey Midgley
in
Maker Street Studios

How your story is impacting your bottom line…

Everyone has a story to tell, but are you articulating that story in the right way, is it really communicating what you’re brand or…

4 min readFeb 1, 2019

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How your story is impacting your bottom line…

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Casey Midgley

Casey Midgley

Founder and Creative Director at Maker Street Studios — a brand and design consultancy helping disruptive businesses build impactful, changemaker brands.

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