Casey MidgleyinMaker Street StudiosBranding for Startups: Everything you need to know about branding your new startupBranding has the power to build value, credibility and a meaningful connection before you’ve even entered the room… Essential for startups!3 min read·Jun 11, 2023----
Casey MidgleyinMaker Street StudiosHow to identify, evaluate and strengthen your brand from the inside outAs a business owner, you would know just how necessary it is to stand out in a crowded, noisy and competitive market. Your brand needs to…3 min read·May 31, 2023----
Casey MidgleyinMaker Street StudiosWhen is the ideal time to do a brand refresh?Have your sales plateaued? Are you finding it harder to attract new customers? Are you launching new products or services? Have you…7 min read·May 22, 2023----
Casey MidgleyinMaker Street StudiosBranding in a Recession: How to get through it and come out on topAre we in an economic downturn?7 min read·May 18, 2023----
Casey MidgleyinMaker Street StudiosHow we develop minimum viable brands to test new venturesNew ideas come from anywhere. The shower, the grocery store, waiting for the bus. Most of them disappear without us giving them a second…5 min read·Mar 7, 2021----
Casey MidgleyDesign serves a much higher purpose than it’s form. Here’s why…Have you ever thought about why things are, the way they are?3 min read·Mar 4, 2021----
Casey MidgleyinMaker Street StudiosNot another advertising agency…Empathy is a powerful emotion and we can definitely empathise with everyone on the truth that the world doesn’t need another boring ass…4 min read·Mar 1, 2021----
Casey MidgleyinMaker Street StudiosWhat COVID-19 means for advertisers and how you can stay on top, on the edge of a recession.The global economies been flipped upside down, stretched, poked and prodded in all sorts of places since COVID-19 graced us with its…3 min read·Feb 23, 2021----
Casey MidgleyinMaker Street StudiosHow your story is impacting your bottom line…Everyone has a story to tell, but are you articulating that story in the right way, is it really communicating what you’re brand or…4 min read·Feb 1, 2019----