CATLEYA AYUNDASARIAttention is a currency, and understanding the Illusory Truth Effect to trick the Forgetting Curve…3 theories that allow strategists to trick the audience into paying attention and recalling their messagesJun 7Jun 7
CATLEYA AYUNDASARIThe Neuroscience of Brand StorytellingStorytelling is an art as old as human civilization itself, and it continues to captivate and resonate with audiences across the globe…Oct 30, 2023Oct 30, 2023
CATLEYA AYUNDASARIIntercultural Communication and Social Construct: A Case Study on Tommy Hilfiger and Stray KidsIn the world of marketing and advertising, choosing the right brand ambassador is a crucial decision. It involves more than just finding a…Oct 12, 2023Oct 12, 2023
CATLEYA AYUNDASARIThe Power of Story: The StoryBrand Framework and its Impact on Branding StrategyIf you are seeking ways to connect with your audience and create a lasting impact, try learning about The StoryBrand Framework.Jun 16, 2023Jun 16, 2023
CATLEYA AYUNDASARIThe Tipping Point: How Branding Strategy Sparks Cultural TransformationSuccess often hinges on the ability to identify and leverage pivotal moments that propel a brand from obscurity to prominence.Jun 16, 2023Jun 16, 2023
CATLEYA AYUNDASARIAudience Segmentation for Effective Content Propagation: Targeting the Right SegmentsCreating successful content is just the first step. To maximize the impact of your content, audience segmentation is crucial.Jun 16, 2023Jun 16, 2023
CATLEYA AYUNDASARILearn Circuit of Culture and Branding Strategy from Giant BrandsThe Circuit of Culture model and its relevance to contemporary branding strategies.Jun 16, 2023Jun 16, 2023
CATLEYA AYUNDASARIWhat Neuromarketing and Behavioral Science Taught Me About Branding StrategyUnderstanding the subconscious drivers of consumer’s decision-making processes can optimize businesses’ branding efforts.Jun 16, 2023Jun 16, 2023
CATLEYA AYUNDASARIConsumer Decision-Making Process: Unveiling the Neuromarketing LensUnderstanding the consumer decision-making process through neuromarketing and behavioral science is fundamental to effective branding.Jun 16, 2023Jun 16, 2023
CATLEYA AYUNDASARIThe Power of Neuromarketing and Behavioral Science in BrandingYour consumers are constantly bombarded with advertisements and messages, making effective branding more crucial than ever.Jun 16, 2023Jun 16, 2023
