Catherine MearsThe 10 different hats email marketers wearNo, we’re not all the same.Sep 15, 2018Sep 15, 2018
Catherine MearsDirect Mail is NOT Dead: Using Automation to Nail the Customer Experience + 3 Simple Ideas to Try…Direct Mail’s Malignment and RedemptionMar 8, 2018Mar 8, 2018
Catherine MearsGetting the hand raise: 5 Tips to acquire new contacts for your marketing effortsIn the intro to this series, Mastering the 4 Stages of Lifecycle Marketing, I briefly touched on the first stage — contact acquisition. At…Nov 20, 2017Nov 20, 2017
Catherine MearsMastering the 4 Stages of Lifecycle Marketing — A SeriesLast week, while speaking with a colleague, I made an off-hand comment about my approach to thinking about our marketing database. My…Nov 13, 2017Nov 13, 2017
Catherine MearsFive “Aha” Thoughts on Cleaning Out Your Marketing DatabaseOne of marketing’s critical roles for its organization is demand generation. Basically — are there people or companies out there wanting to…Nov 6, 2017Nov 6, 2017
Catherine MearsinDaaS NerdsThe Real Dirt on Marketing DataThe fact of the matter is, most marketers and marketing technologists won’t admit to this. They’d want you to believe that their app can…Oct 30, 2017Oct 30, 2017
Catherine MearsOne Key Trick to Maximize Your Event Marketing CampaignWhen marketers are planning an event, it can be really tricky to accurately identify how many contacts are in a specific geo location. For…Oct 23, 2017Oct 23, 2017
